Tata Motors to rebrand new car following Zika virus outbreak
The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency
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7 highlights from the 2016 AMES conference
Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.
Kantar launches new insights platform
Marketplace available in 21 countries including India
Kantar becomes single brand
All units and services to be consolidated under single name.
Bundesliga: Scout APAC fans with data, score with local content
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
Bonin Bough departs Mondelez
The well-known marketer has launched an initiative with CNBC and LeBron James.
Instagram ditches 'likes': Pros and cons for influencers
Digital marketers across Asia welcome the move, but say it won't make waves in the industry.
Essence opens four new APAC offices
WPP agency extends its regional footprint in Australia, India and Indonesia.
J&J: Agencies still the better option over in-house capability
Global CMO Alison Lewis lists China and India as the two priority markets for growth
"It took me years to recognise this was bullying"
Dalia Feldheim, former marketing leader at P&G, on the struggles and successes in her marketing career, and her quest for greater female empowerment in the industry.
Mindshare appoints Amrita Randhawa as CEO for Apac; Prasanth Kumar also elevated
Prasanth Kumar elevated as CEO for MENA and Africa, in addition to his current role as South Asia CEO.
WPP Singapore settles Yolk lawsuit
Agreement ends case of alleged minority oppression by WPP Singapore and Grey Group.
Ex-Yolk leaders sue WPP Singapore and Grey over minority oppression
Grey APAC CEO Nirvik Singh and CFO Ali Belgaumi named in lawsuit.
Martin Sorrell denies using WPP funds to pay sex worker
Spokesman for former WPP chairman rejects claim made in media report.
Dentsu Aegis confirms death of Indonesia employee at company offsite
Isobar employee passed away following evening of drinking at retreat.
Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.
Agencies better for gender equality than brands: Exclusive research
Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.
Facebook scandal 'puts brands in a delicate position'
It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.
Wunderman Thompson announces Annette Male as Apac CEO
Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.