Can Linda Yaccarino solve Twitter's brand safety problem?
The media veteran will need to satisfy concerns about content moderation to attract advertisers back to the platform, communications executives say
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How brands are supporting Turkey and Syria after the earthquakes disaster
Kraft Heinz, Starbucks and Boeing are among the organisations that have pledged donations
Sam Altman returns to OpenAI: What the players, stakeholders and journalists are saying about it
Following CEO Sam Altman's unexpectedly expected return to the platform yesterday, key parties, investors and tech journalists are chiming in on the unfolding brand saga
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis
Shell puts global PR up for review
The review, expected to wrap in Q1 2024, comes after holding company Havas faced backlash for winning and accepting Shell’s media business
‘Uniquely suited’: Breaking down Disney’s comms on Bob Iger’s return
Iger, who replaces Bob Chapek, returns to the company after a hiatus
More than 400 scientists call on Hill+Knowlton to drop fossil-fuel clients
Environmental activist group Clean Creatives and the Union of Concerned Scientists released the letter to the WPP firm this week, ahead of COP27
Twitter hires Rebecca Hahn as global comms head
Twitter CMO Leslie Berland has been handling the responsibilities on an interim basis
Everything to know about ‘Uber Files’ massive revelations
Uber specifically targeted the owners of the UK’s Daily Mail, France’s Les Echos, Italy’s La Repubblica and L’Espresso, Germany’s Die Welt and Bild, and The Times of India
Japan Airlines crash: What the major players are saying
Organisations including Airbus are making statements as Japanese authorities investigate the fatal runway crash
Edelman global revenue falls 3.7% to $1.04 billion in 2023
However, India grew by 18%
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach
WPP merges BCW and Hill & Knowlton to create Burson
BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report
Edelman lays off 4% of workforce
Most of the cuts, which affect 240 staffers, impact senior-level employees