Sacking or surrendering - making a smooth transition
Experts speak about the impact that a job switch can have on an employee’s morale, what layoffs mean and how one can charter into waters unknown
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Goafest 2023: Low to middle income countries are losing money because women are excluded from the digital world
The panel discussion uncovered the potential that lies in questioning established norms, pushing boundaries, and embracing the unconventional
Goafest 2023: 'The shared goal between mainline agencies and brands is not the same'
A panel on day two of Goafest spoke about the need to foster a thriving creative community comprising brands, agencies, influencers and all partners involved
Goafest 2023: 'This is the best time to invest in India'
Rajan Anandan, managing director, Sequoia Capital & Surge discussed the future of startups on day two of Goafest
Goafest 2023: 'CEOs have become too distant from the creatives'
The second session from day one of Goafest 2023 saw a panel discuss brand love, the role of creativity, and the relationship between marketers and creative agencies
We’re not an agency that says yes when it is supposed to be no: Tracey Barber
The global chief transformation and growth officer of Havas Creative speaks about how the creative function at the agency works, the need for CMOs at agencies, challenges in the advertising space and more...
FICCI Frames 2023: If advertising is not optimised for attention, it’s pointless
The panel saw experts discuss and anticipate the future of advertising in India
FICCI Frames 2023: India can be one of the epicentres of the global media and entertainment industry
The first session of the event analysed the media and entertainment industry’s potential to grow
FICCI Frames 2023: TV viewing audience is not going anywhere
The panel comprising Anuj Gandhi, Gaurav Dwivedi, Ravish Kumar, Sunil Lulla, and Avinash Pandey discussed the future of Indian broadcasting and the way it can reach newer heights
Does corporate communications command more respect than the PR agency folk?
Experts decode why the media deems PR firms as incessant, and explore the notion of corporate communications being respected more than PR consultancies
My relationship with Gerson da Cunha and Alyque Padamsee shaped my advertising years: Kabir Bedi
Rediffusion hosted a talk with the actor, where he spoke about his time in the advertising industry, how he aspired to become a filmmaker, and how he documented his tribulations in his book
If the content is not touchy enough, nobody will remember it: Mayuri Saikia
The director of marketing (consumer), Dell Technologies, India, tells us about the insight behind its newly launched campaign, how it plans to break through the IPL clutter and more…
Eularie's blog: Does Classmate want school kids to mate?
The author talks about ITC Classmate’s recent ad conceptualised by Ogilvy, which possibly promotes the hook-up culture among school students
Ad:Tech 2023: Marketers today should think about what they're not doing instead
Rubeena Singh, country manager India and MENA, AnyMind Group; Eiti Singhal, chief marketing officer, Vega; Akshay Mathur, chief revenue officer, Tyroo and Leema Mahajan, nutrition coach, weight loss specialist, and nutrition and health educator speak about how brands create shoppable moments for their consumers
Ad:Tech 2023: Ordinary brands are ordinary marketers
Karthi Marshan, ex CMO, Kotak Mahindra Bank; Shankar Prasad, founder and CEO, Plum Goodness; Vidyut Kaul, market leader, Philips Consumer Business and Sukhleen Aneja, CEO, The Good Glamm Group speak about things that don’t work in marketing anymore
Ad:Tech 2023: The future of the open internet seems to be as promising as chaotic and complex
The panel comprising Archana Aggarwal, vice president, brand, Airtel; Atique Kazi, president, data, performance and digital products, GroupM India; Mike Fein, vice president, strategy marketing and Rahul Singh, director, business development, The Trade Desk spoke about the open internet and what it could mean for advertisers
Ad:Tech 2023: New-age brands are creating and co-creating with the consumer
Akash Deep Batra of DBS; Ainara Kaur of Belora Paris; Vinay Singh of Fireside Ventures; Utsav Malhotra of Noise and Vipul Gupta of Re’equil speak about how new-age brands are breaking through the clutter to find their standing
Ajeet Shukla responds to accusation from Diwesh Dishu
Dishu claimed that Shukla executed an idea the duo had discussed while they worked at Publicis
WATCH: A chat with the industry's boss women
Campaign India speaks to women leaders in the industry about the challenges they faced to get to where they are, and how they continue to face and fight stereotypes
When not sexualised, are women sidelined in Indian ads?
Experts speak about the changing role of women in advertisements, why they’re not portrayed the way they should be and where the problem lies...
We focus on primary education in India and partnerships with creators in more mature markets: Richard Frankel
The global creative director, Spotify and Arjun Ravi Kolady, head of sales, Spotify India, speak about how the brand works in India, changes in the user's audio consumption habits and more...
Live events: Not just an urban vibe
Experts discuss the appetite for small-scale events post-pandemic across markets
No intent to commercialise Coke Studio Bharat: Arnab Roy
The vice president, marketing, Coca-Cola India and South West Asia, Coke Studio Bharat, speaks about the revamped IP, how differently it will operate, marketing plans and more…
Analysing the sweetest revenge: Travel
Experts discuss the travel situation in the country and compare it with pre-pandemic times, while agency heads analyse the return and future of work travel
P&G Health ventures into the sleep wellness category in India
On the sidelines of the launch, Campaign India caught up with Sahil Sethi, senior marketing director, P&G Health, who speaks about the insight behind the launch of the new category in India, its marketing strategies and the brand's way forward
Brands that won’t adapt to cookie regulations are going to lag majorly in two years: Shirli Zelcer
The global head of analytics and tech, Merkle is currently in India and speaking with us about the transition of the agency post-acquisition, the evolving role of AI, its usage and more…
WATCH: Industry reacts to 2022 in a nutshell
In a fun video, industry veterans tell us about their experiences in 2022 and what they want to avoid seeing in 2023
Can criminal content take the fall for a criminal?
Experts cite the ongoing Mehrauli murder case to speak about the possible creative inspiration that could transpire into real-life atrocities, the role of OTT and production houses and more...
Frozen foods have caught on like magic in the quick commerce space: Mohit Marwaha
The AVP of Yummiez (Godrej Tyson Foods) talks about the product’s USPs, challenges, plans and target-market share for the segment
Some brands have built their entire P&L on Zepto: Aadit Palicha
The founder and CEO of Zepto spoke about the genesis of the quick commerce company, what it means to users today and how far it’s expected to grow in times to come
Eularie's blog: Netizens need to stop being utterly butterly delirious
The author speaks about the unnecessary urge of the Twitterati to call Amul's advertising out for not being as good as the standards it set for itself
Show & Tell 2022: We wanted to have fun with e-commerce - Kunal Dubey, Cleartrip
Cleartrip’s chief marketing officer and the founder of Talented, PG Aditiya, shared how they made headlines using The Times of India, during the festive season sale
Are brands lighting up or lighting down their festive game?
Experts speak about the intent behind brands rolling out festive campaigns, why they pay a premium for media space and how marketers turn preachers during the season
Why Booking.com is betting heavily on sports travel
Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia, reveals why sports tourism is a big hit, speaks about his new role, challenges in the space, USP of the Indian market and a recently launched brand campaign
The next time you castigate the press, think if India would be better off without it: Aroon Purie
The chairman and editor-in-chief, India Today Group, spoke about the currency of the media, the need for transparency in the systems, and the growth story of the group at the AAAI Subhas Ghosal Memorial Lecture
We have to see to it that we have the right staffing levels so that we can avoid burnouts: Bella Patel
Campaign India catches up with FCB's global chief talent officer during her visit to India, to speak about the talent in the agency, the progress its made, quiet quitting, and more...
Advertising spots or in-show placements: Where should your brand be?
Experts speak about the premiumisation applicable for in-film or in-show product placements, how it works for brands and what separates it from traditional advertising
D-Code 2022: 'The correct phrase is one that describes an equal relationship, where agencies brief the brand back'
Here’s what P G Aditiya, co-founder, Talented and Sidharth Shakdher, executive VP and CMO, Disney+ Hotstar, had to say at The Advertising Club's event
Suresh Narayanan's dil ki baat at the IndIAA Awards 2022
The chairperson and MD of Nestle India spoke about the transition of advertising since its inception, his role in the industry, experience judging the IndIAA Award entries and more...
Acing the freedom of staying independent
Campaign India speaks with heads of independent agencies about their reason for staying independent while others around them in the space have sold out to networks
Traditional marketing strategies, including the 4 Ps are totally irrelevant today: Raja Rajamannar
The president of the WFA and chief marketing and communication officer and president, healthcare division, Mastercard, spoke about the redundancy of the current marketing paradigms and what will cause its shift at the ISA Global CEO Conference, 2022
I want to see to it that no creative people in advertising agencies are underpaid: Anoorupa Bose
The founder and creative director of Optimist India speaks about the plans for the agency and how it wants to reimagine the advertising scenario in the country
Where is the ‘mouse’ of the gaming industry moving?
Experts speak about the factors that can overturn the trivial perception of the gaming industry, the impact of the Metaverse on it and the industry’s way ahead
Adland on expectations from Cannes 2022
Advertising folks speak with Campaign India about what they’ve missed about Cannes and what they expect to see this year
Making global advertising’s talent pipeline open to all
In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising
Blog: Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
Goafest 2022: The video games industry is exceedingly good at changing audience behaviour – Sam Glassenberg
The second day of Goafest saw the founder and chief executive officer of Level Ex speak about what the video games industry means for marketers
The way we socialise is changing and that’s going to be a natural progression for brands: Sukrit Singh
The co-founder of Xp&dland speaks about how the platform works, what differentiates it from virtual reality and what it means for brands
Goafest 2022: Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest
Goafest 2022: What diversity, equality and inclusion mean for the industry
Rohit Ohri, Suhela Khan, Rathi Gangappa and Dheeraj Sinha discuss the importance of DEI in the industry on the final day of Goafest
Goafest 2022: If an idea gets stuck in my head, I'm adamant on making that story for the big screen – SS Rajamouli
Day two of Goafest 2022 saw film director SS Rajamouli in conversation with actor Anupam Kher about what helps him shape reel ideas from real life and more...
Goafest 2022: We need to focus more on the stories and the script, than on picking actors – Yami Gautam
Rana Barua, group CEO, Havas Group India, asked the actor her take on the regional language cinema, Bollywood, and how she’s seen the ad industry evolve
Ad:Tech 2022: Mapping the future of TV
Mediasmart Mobile's Nikhil Kumar, Adjust's Ajit Pawar, Ranjana Mangla of SonyLiv and Dabur's Rajiv Dubey discussed CTV as the future of TV
I don't write for the client, I write for the consumer: Piyush Pandey
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about his four decades in the advertising industry and why the consumer is always the heart of every communication
Time and originality are what its takes for any ad jingle to become a classic: Usha Uthup
Usha Uthup, referred to as the queen of Indian Pop, spoke about the way the Indian music industry has evolved at Ad:Tech 2022
Honesty, humility and patience are just as important as digital ads, targeted ads and technology: Aditya Kanthy
In the world of growing technology, the CEO and MD of the DDB Mudra Group spoke at Ad:Tech 2022, about why it alone is not enough to suffice a business
Ad:Tech 2022: Decoding a single source of truth for digital marketing measurement
The panel comprising Sonia Khurana, COO, Digitas, Rubeena Singh, country manager, Josh, and Monaz Todywalla, CEO, PHD India, touched upon the importance of unification of data for businesses
CoWIN was also launched to eliminate the information asymmetry between the poor and the VIPs: Dr RS Sharma
Ad:Tech 2022 saw the CEO of the National Health Authority tell the audience how the Government of India digitised its journey to build a vaccination platform for a billion-plus
Since the mood of Goafest is about people coming together, we’ve kept the agenda light: Jaideep Gandhi
Anupriya Acharya and Gandhi speak about their plans for this year’s Goafest, to be held from 5-7 May 2022
Even considering leaving Webchutney was a very blasphemous thought: Gautam Reghunath
The ex CEO and CCO of Dentsu Webchutney speak about the workings of their new agency and what gave them the courage to end their decade-long stint with dentsu
We expect every agency in India to be aware of Brandie in the coming year: Pranav Kosuri
The co-founder speaks about the platform, how it operates in the Indian market and what distinguishes it from influencer marketing
Without Think Design, we would have lost a massive client to another network: Rana Barua
Rana Barua, group CEO, Havas Group India and Hari Nallan, founder and CEO, Think Design, speak about how their union has strengthened their position in the industry
Are the little stars twinkling enough?
Industry experts speak about the importance of celebrity and influencer endorsements, why celebrities are mainly crowned with trust, even though the role of influencers is increasingly growing and more…
I was bashed when I failed, but my male counterparts were given sympathy for losing: Shagufta Iqbal aka Xyaa
Iqbal talks about the stereotypes she faced in the gaming industry and how she dealt with them, at Campaign India's Women Leading Change
Taking a romantic walk down memory lane with adland
The industry’s creative minds speak with Campaign India on Valentine's Day about the brands that spell love for them, ones they enjoyed working on and the campaigns they’ll always cherish
Will brands come onboard platforms dedicated to porn?
Professionals talk about advertising on pornographic platforms, its impact on brands, its challenges, and the future scope for it
Advertising used to be very basic, but today it's very creative: Madhuri Dixit
The actor spoke with Campaign India about her experiences in advertising and how far she thinks the industry has come
Hide & Seek finds the love that’s been hiding
Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...
A peek into India's bloody marketing
Experts speak about the reason why upgraded menstrual hygiene products are seldom advertised, challenges associated with their usage and how new-age brands are driving this change
Good Glamm Group gets Sukhleen Aneja onboard
Campaign India catches up with Aneja to learn more about her move
When advertising tries to create a change, it dramatises the situation, rather than normalising it: ASCI report
A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them
How airport advertising is taking off
Experts talk about the importance of airport advertising, where it currently stands and how brands are cashing in on the increased air traffic
We want our users to step away from the world of Prime Video for just a bit: Sushant Sreeram
Campaign India catches up with the director – marketing, Amazon Prime Video, India, to learn more about a campaign the brand has just rolled out, the growth of the OTT segment in India, and more...
Our adex should hit the 2019 levels by the end of this year: Megha Tata, Discovery Communications
The managing director of Discovery Communications India talks about the network's growth, challenges, risks and opportunities
Objectification is an issue only when the other person in the conversation has a problem: Ninad Umargekar, JG Hosiery
JG Hosiery’s chief marketing strategist talks about the remake of Macho Sporto's campaign, the plagiarism case against Lux Cozi, objectification, and more...
Which game level is the Indian eSports industry at?
Honchos of the eSports and gaming industry speak about the growth and future of the industry, and what it means for brands, both relevant and non-relevant
Simplicity in design also drives impact: Geet Nazir, Conran Design Group
The company’s managing partner takes us through the company goals, the importance of design for different brands and how it's cultivating its client-base
The connotation of ‘you need to be a man to be a manager’ must change: Britannia’s women entrepreneurship panel
Female entrepreneurs and experts share light on the experiences, hindrances and growth challenges from their journeys
Online to offline: How adland is prepping for its ‘work from office’ comeback
Industry leaders elaborate on steps taken before welcoming employees back to the office
What’s in a name? A look at brand names that say little about the business
Advertising and marketing industry veterans speak about the fun stories behind their company names
Social media teams are also audience engagement teams: NDTV’s Sohini Guharoy
The audience engagement and social strategy head speaks about the driving forces behind growing audience and segmentation for social news
INMA South Asia News Media Summit: 'Quality journalism can sell, even at a higher price point'
A panel discussion saw media professionals discuss how they faced the storm caused by the pandemic
Calling the industry to be a #VoiceOfChange
A panel hosted by IAA saw industry experts discuss the types of gender representation unique to different sectors and how they can be tweaked to be more inclusive
There are butterflies while doing something new, you must make them fly in formation: Gourav Rakshit
Viacom18 Digital Ventures’ chief operating officer talks about the launch of Bigg Boss season 15, which is set to air on digital before TV for the first time ever
A deep dive into women’s textual and visual representation in media
A panel hosted by Population First and UNFPA saw experts discuss the challenges women in media face and what can be done to break barriers
Cannes Lions 2021: The ever-changing role of the CMO
A panel comprising three women CMOs speaks about the changing role in the pandemic, and the way forward
Cannes Lions 2021: 'Objectification in the bedroom is different from that in advertising’ - Madonna Badger
As part of the ‘Changemaker’ series, the founder and chief creative officer of Badger & Winters spoke about the industry’s problematic portrayal of women
Cannes Lions 2021: How storytelling shapes brands and society
Neil Lindsay, Amazon’s VP, WW Prime and marketing – Amazon was in conversation with Yuval Noah Harari, historian and ‘Sapiens’ author, at the Cannes Lions Festival of Creativity
Cannes Lions 2021: The three marketing commandments – Get real, be good, be unmissable
Presented by Unilever, Conny Braams, chief digital and marketing officer, and Aline Santos, chief brand officer and chief diversity and inclusion officer, Unilever, speak about the company’s new marketing philosophy
Cannes Lions 2021: The value of creativity in a post-pandemic world
Catch highlights of the session featuring Ana Andjelic, chief brand officer, Banana Republic; Tracey Follows, co-founder and CEO, Futuremade, and Kabir Ahuja, partner McKinsey & Company
Will settle for meets in a parking lot: Adland sentiments on digital events
The advertising industry shares that although online events will never replace on-ground, it is learning to adapt, reminisce and hope for the best
ASCI introduces final influencer guidelines, launches ASCI.Social
Guidelines to be implemented starting 14 June
How content piracy has evolved with the rise of OTT
OTT players and experts opine that content theft is yet to be viewed as a serious crime by consumers and tell us about the impact it leaves on business
Performance, success aren’t down to being quiet; you have to brag: David Haigh
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
Will work from home last forever?
Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses
Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Women honchos urge advertising for a diversified representation of women
Industry leaders in India discuss the need for an evolved gender portrayal in advertising, through the launch of UN Women's UnstereotypeAlliance - India Chapter
Every brand that advertises in Mumbai or Delhi will also advertise in Dubai: Prashant Panday, Mirchi
After a nine-month break in the UAE, Radio Mirchi returns for South Asian listeners across MENA. Prashant Panday, MD and CEO, Mirchi takes us through the brand’s plans, which include launches in new markets
Our ability to offer integrated solutions prompted the change: Rubeena Singh, iProspect
As iProspect re-launches as a digital-first media agency, we caught up with Rubeena Singh, CEO, iProspect India, about the need to change, her new role and what’s in it for clients
'Marketers need to follow quantum marketing since classic marketing is failing': Raja Rajamannar
Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing
Importance of ethical brand representation
Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Government allows theatres to operate at 100% — what's next?
With the cinema industry now allowed to operate at 100% occupancy, we speak to industry experts who analyse what this would mean for the medium and its counterparts
Customising its way to the rider's heart: Royal Enfield
Shubhranshu Singh, global head, marketing, Royal Enfield tells us about the brand's way of customising their rider's cruising experience
Marketers’ expectations from the 2021 Union Budget
After a tough year witnessed by brands, marketers are looking forward to a growth-oriented budget with an added focus on a bullish digital infrastructure…
Union Budget expectations: Radio, print and television
After an unexpected hiatus in the form of Covid-19 that slowed the nation down, radio, print and television players talk about their expectations from the upcoming Union Budget 2021…
Media heads and their expectations from Union Budget 2021
Media industry veterans expect a boost in consumer sentiment on February 1, with a focus on innovations and incentives for the advertising sector
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed
Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead
Despite #TRPScam, TV remains top of mind for marketers
After a scandalous 2020 for the news media industry, Campaign India explores the negative impact on some channels, and broadcasters’ efforts to troubleshoot
Tinder India swipes right on the idea of consent
Watch the film conceptualised by Jugaad Motion Pictures here