If the content is not touchy enough, nobody will remember it: Mayuri Saikia

The director of marketing (consumer), Dell Technologies, India, tells us about the insight behind its newly launched campaign, how it plans to break through the IPL clutter and more…

by Eularie Saldanha

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

campaignindia.support@haymarket.co.in

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now