Campaign India

Make digital experiences so good, customers can’t help but give you money: Google’s Kaushik

Marathon Sports, Mannings and Ocean Park are three brands that Avinash Kaushik, Google’s digital marketing evangelist, loves—but not online.

OMD wins Telenor in India and Pakistan

Part of a multi-market media review

Digital Media Awards: Interactive Avenues bags a Gold, two Silvers; ‘Kolaveri’ snares Silver and a Bronze

Coca-Cola was crowned Digital Brand of the Year, while Digital Agency of the Year was Wunderman (in partnership with Ogilvy, Ikon and Naked), which executed the ‘Share a Coke’ campaign

Why Google’s acquisition of Motorola Mobility is a game changer

The search giant’s move from internet service to hardware manufacturing has far reaching consequences, particularly in the realm of mobile space

SMG reshuffles management structure; appoints Mike Amour as president, APAC

Four sub-region leaders will report to Amour including Hanley King who is chairman in India

Rich Asians use Apple, fly to Paris and drive BMWs: Agility

Luxury preferences of 2500 consumers across China, India, Indonesia and Singapore were studied, to determine 10 favourite brands and buying motivations.

Over 80 per cent of Asia's top companies using social media

The study reviewed and analysed social media activities of the top 10 major companies across 12 markets in Asia-Pacific

The mobile trends that marketers should focus on: Gartner

Research firm Gartner advises marketers to keep an eye on bar code marketing, mobile coupons and augmented reality

Intel’s Jayant Murty on the award-winning 'Museum of Me'

Launched last year, Intel’s 'Museum of Me' campaign by Projector Tokyo, desinged to promote the Intel Core i5 Processor, has won numerous awards including six Cannes Lions: 3 Gold, 2 Silver and a Bronze.

Havas Media wins global Michelin account

Mandate includes India

Cannes preview: Asia’s best in the Lions’ den

Google Reunion among top contenders at Cannes Lions 2014 picked by elite creative 'jury'

Google+ set to challenge Facebook, Skype, and cloud providers

After several hesitant forays into the world of social media, Google has rolled out its most comprehensive social offering yet — Google+.

TMG launches global blockchain-based media agency

Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland

Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards

After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.

GroupM launches Xaxis Asia-Pacific

SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today

Google and Facebook now control 20 per cent of global adspend

According to the report published by Zenith, the fastest growing media owner is Twitter which increased its ad revenues by 734 per cent between 2012 and 2016.

Intel India embarks on 'Go do something wonderful' campaign

Watch the ad film created by Wieden + Kennedy Amsterdam

LinkedIn launches new features for brands

LinkedIn has launched two new features for brands - targeted updates and follower statistics

Best practice trends for brands on social media: AFAA-Warc

Social media should no longer merely be an extension of a ‘traditional’ advertising campaign; campaigns must be ‘social by design’ from the start, according to a report by the Asian Federation of Advertising Agencies (AFAA) and Warc.

Isobar Asia-Pacific selects Ogilvy's Graham Kelly as first regional ECD

Kelly joins Isobar from OgilvyOne India

Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets

Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.

In a future of disloyal, distracted consumers, creativity is key: Ipsos

Marketers are facing a ‘perfect storm’ with commoditisation of their products and increasingly informed, demanding and disloyal consumers. Wooing them back will take innovation and creativity, according to an Ipsos report.

Surfers 27 times more likely to click online video ads than standard banners: Mediamind

The clickthrough rate for online video ads is almost 12 times that of rich media ads, according to digital agency Mediamind.

'Brands asleep during social media primetime'

Engaging with Facebook's 25 million users is paramount for local brands in search of market growth, but many of them are out of sync with consumers, a new study has found.

How mobile is changing our lives: JWT

Mobile will disrupt everything, according to JWT Intelligence in its report, "15 Ways Mobile Will Change Lives". Here, a few of the most relevant insights

Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products

Launches two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI

Leo Burnett India sole Indian winner at 2012 Andy Awards

The agency bagged two Silvers and a Bronze at the awards

Govind Pandey to join TBWA India as CEO

He was COO at McCann Erickson; replaces Vineet Bajpai who returns to Magnon Group as chairman

Cannes 2012: Why President Clinton thinks advertising can build a better world

In a world where ordinary people, through group consent, have more power to effect change than ever before, advertisers as communicators and informers have a role to play in building a better world, said President Bill Clinton in his keynote speech at the 2012 Cannes Lions International Festival of Creativity.

How Ogilvy’s Graves hopes to bring science back into communications

After completing his paper on ‘Brain. Behaviour. Story.’, for which he was awarded his third WPP Atticus award in June, Christopher Graves, global chairman and CEO of OgilvyPR, hopes to disseminate his findings throughout the agency

7 ways marketers are using the mobile screen: JWT

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement

Bangladesh, Mongolia, Sri Lanka among fast-growing media markets

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

CEOs need social media, but many fear it: IBM

The world’s CEOs believe that in the next five years social media will push past websites, call centres and channel partners to become the No. 2 way to engage customers (after face-to-face communications), according to IBM’s latest Global CEO study.

And here's....Marcel: Publicis unveils its AI system

Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event in Paris.

WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.

Shell turns to music to communicate with younger generations about clean energy

The song of choice is 'On top of the world' by Imagine Dragons and stars Monali Thakur from India and four other global artists.

Leo Burnett names Rich Stoddart new worldwide CEO

The CEO of North America will take on global role in February; chairman and CEO Tom Bernardin stay as chairman upto June 2017

Asia-Pacific leads the world in smartphone use: Google/Ipsos study

The report, Smartphone Research on Mobile Internet and Market Trends, spanned 30 markets globally and 11 markets in Asia-Pacific

Why Missguided mannequins now have stretch marks

As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of diverse mannequins.

Mobile search drives nearly 30 per cent of Asia-Pacific’s traffic: Adobe

Across Asia-Pacific, search is driving more traffic on mobile than it is on PCs, accounting for nearly 30 per cent of mobile web traffic, according to a report from Adobe.

Ogilvy appoints co-CEOs in APAC as Paul Heath heads for NYC

Paul Heath, CEO and chairman of Ogilvy & Mather Asia-Pacific, will move to a global role in New York this summer, and the network is appointing co-CEOs to fill his shoes in the region.

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

Campaign Innovate: Startup competition, innovation series launches July 12

Campaign Innovate, a competition organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, aims to get the best startups in front of the brands that need them most

Petronas opts for nostalgic cheer this Aidilfitri

Watch the film conceptualised by Leo Burnett Sdn Bhd here

Twitter's 100 million milestone brings new questions on revenue and investment

The milestone number follows an announcement by Twitter that it would be expanding its sponsored Tweets service

NSFW CASE STUDY: Hiding a PSA in a porn flick

Read about the PSA conceptualised by M&C Saatchi here

Dentsu Aegis Network named leading media agency group in Recma ranking

Havas Media follows in the runner-up spot

Rishi Jaitly quits Twitter in a series of tweets

The social platform's VP of media for Asia-Pacific announced his resignation Tuesday.

Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia

The new agreement sees the two companies partnering to open up key growth markets

DigitasLBi rebrands globally to Digitas in a bid to form a more unified network

The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'

GroupM rolls out viewability standards globally

GroupM considers an ad viewable when 100 per cent of the pixels in a display ad are in view; and for video, 100 per cent of the video must be viewable for 50 per cent of its duration.

WPP staff stunned by 'serious' Sorrell investigation

Most WPP staff were stunned by the news that Sir Martin Sorrell is facing an investigation into his personal conduct and use of company assets.

Fetch strikes back at Uber lawsuit and claims non-payment

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

Kimberly-Clark Corporation moves to Asia Pacific model

Kimberly-Clark Corporation has announced consolidation of its North and South Asia regions into a single Asia Pacific model

Yahoo pins comeback plans on content, native ads: Interview with Marissa Mayer

Since Marissa Mayer took the helm at Yahoo just two years ago, she's wrought constant changes at the company, and the media has been struggling to keep up. At Cannes yesterday, Mayer sat down with a small group of reporters to get them up to speed—and explain her optimism about the company's position.

James Murdoch resigns as chairman of News International, continues with News Corp

Emily Tan