Cannes 2012: Marc Pritchard on keeping creativity fresh at P&G

Survival for 175-year old FMCG giant Proctor & Gamble is based on the ability to approach every day with a fresh outlook, like a startup.

by Emily Tan

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

campaignindia.support@haymarket.co.in

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now