Dheeraj Sinha

The future belongs to the curious

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’

White Paper: 'Hungry for Familiar Foods'

White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

The author lists a few principles about the client-agency relationship

Cannes 2013: 'Are we brave enough to accept that we don't know the future?': Dheeraj Sinha

Cannes 2013: 'Are we brave enough to accept that we don't know the future?': Dheeraj Sinha

Collaborative journeys into the unknown are leading to compelling content plays. But where are the agencies in these games?

Cannes 2013: 'Traditional brand construct counters environment of social networks': Dheeraj Sinha

Cannes 2013: 'Traditional brand construct counters environment of social networks': Dheeraj Sinha

Sinha reflects on views aired on the Cannes Lions stage - and off it - for Campaign India