WPP CEO Cindy Rose: All employees must become 'AI superusers'
Rose is 'charismatic' and has made a 'positive first impression', according to one WPP exec.
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WPP continues AI overhaul with $400-million Google partnership
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.
Can you buy good content from a creative agency?
While many ad agencies claim to have deep expertise in content strategy and creation, there are few that can actually deliver against it, says Meredith Xcelerated Marketing's EVP
Lions parent company to acquire The Effies
“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas.
Consumer health giant Kenvue begins global agency review
The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
FCB tops The One Club's 2025 Global Creative Rankings
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.