Darren Woolley

Where did all the agency juniors go?

Where did all the agency juniors go?

Over time, the proportion of agency staff on an account roster described as 'junior' has shrunk. Today, it is nearly non-existent.

The often-hidden costs of in-house agencies

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered

Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again

Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.

While rivals look outward, WPP is consumed by its own internal crisis

While rivals look outward, WPP is consumed by its own internal crisis

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.