How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
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Havas CEO says it is ‘not in discussions with WPP’
Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.
Havas and Horizon partner on new joint venture
The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms.
Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.
Brands must eradicate the 'insight famine' to find success: Cannes Lions
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
Opinion: Journalists and PR people don’t have to be friends, but we rely on each other
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author