Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame?
Collated from a day of marketer talks at BrandMAX ,the top 10 digital screw ups reveal the most common mistakes made by brands in digital.
Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged
FIFA scandal: How sponsors are faring in public perception
After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy
Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras