Charlotte McEleny

ASA bans Adidas ads for offensive nudity

ASA bans Adidas ads for offensive nudity

Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras

Tinder's Sean Rad: there is no question, we invented swiping

Tinder's Sean Rad: there is no question, we invented swiping

Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged

Unilever: start-ups are pioneering the future of marketing

Unilever: start-ups are pioneering the future of marketing

After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy

Top 10 big digital screw-ups by marketers

Top 10 big digital screw-ups by marketers

Collated from a day of marketer talks at BrandMAX ,the top 10 digital screw ups reveal the most common mistakes made by brands in digital.

FIFA scandal: How sponsors are faring in public perception

FIFA scandal: How sponsors are faring in public perception

FIFA scandal: How sponsors are faring in public perception

Blue or Gold? How the brand behind #TheDress monetised viral success

Blue or Gold? How the brand behind #TheDress monetised viral success

Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame?