Has branded content lost the plot?
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
Choose Campaign site
Trending:
You want it faster, cheaper, better? Here's how...
Have you ever heard the adage that you can't have anything fast, cheap and good but rather must pick two? Nonsense, at least when it comes to advertising, according to the author
Passion vs. process: The big client divide?
The author reasons why the passionate stand a greater chance of business success