Blog: Time to get high-spirited with Sake Viva
Japan is calling upon the country’s young folks to do their bit for the national economy by consuming more alcohol
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Blog: And the winner of the colour of the year is...
This colour has already been used by brands like Instagram and Baskin Robins, says the author, while stating that it should be used a lot more
Blog: Har ghar tiranga made easier
The author analyses the controversy in recent days on the amendment made by the Union Government allowing the manufacture and import of machine-made polyester national flags
Opinion: What contemporary art directors must learn from the constitution of India
The author states that the book is not only a path definer for the nation, but also a visual chronicler of our mythology, history, geography and culture
Opinion: Very Peri and Calming Coral are the top colour predictions of 2022
Choices for colour of the year draw on trends in pop culture, fashion, technology, and design from around the world
Blog: How Dr. Google is encouraging the 'IDIOT' Syndrome
Dr. Google is increasingly becoming a substitute for the good ole general practitioner and the author explains how it's leading to nasty side-effects
Blog: ‘Illuminating' and 'Ultimate Gray' - contrasting colour choices for 2021
The biggest colour trends of 2021 are taking a cue from the tumultuous year just gone by, and giving people a sense of ‘hope, optimism and the refresh that many are looking for’ in the new year, says the author
Blog: 'Classic Blue' is the colour of 2020
The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.
Blog: Minus ‘Fair’ will Fair & Lovely lose its raison d'être?
The author explores if a change in brand name results in the death of a brand
Blog: Echoes of 'Black Lives Matter' in India too?
The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seem to be echoing in India too … though the tremors are much weaker, explains the author
Blog: The curious case of 'Gwacheya Gurbaksh’ and the Punjab police
The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies
Blog: LeBron James voices Nike’s hope for a broken world
The author pens her views on the commercial
Blog: Is 'mutual agreement' the new legal panacea?
Lawyers, and students of law, have much to learn from the BCCI – Vivo imbroglio, explains the author
Blog: How IPL will get crowd frenzy into empty stadiums
With dates for the IPL confirmed, the author looks at how fans will be integrated within the UAE stadiums
Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana start countdown to Dubai 2020 from where Shah Rukh Khan left off
The Hollywood starlets have joined Bollywood’s badshah Shah Rukh Khan in promoting the Emirate in the run-up to the 2020 Expo as Dubai ups the ante on promoting tourism for the mega event next year.
Weekend Blog: Kim Kardashian and the #KimOhNo
Why the Kimono is stirring up such a blistering marketing controversy
#JCBKiKhudai scorches social media. But, why?
It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon
Opinion: How ‘balidan’ will help brand Dhoni
The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?
Opinion: The fading away of the Zoozoos
The Zoozoos have been an integral part of Vodafone's marketing campaign, especially during the IPL. Have we seen the last of them?
Opinion: Say hello to HENRY! And welcome SINBAD too
Why is ‘HENRY’ the hottest and most sought after target audience for marketers today? And ‘SINBAD’ too is not far behind.
Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?
The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable
Blog: Janxiety? How brands can profit from it
Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.
Opinion: Barbie turns 60! A great lesson in gender evolution
The author traces the evolution of Barbie
Opinion: Will Priyanka Chopra's #GoGentle cool social media?
Celebrities being trolled on social media is nothing new. Will Pantene's new campaign featuring Priyanka Chopra change the tide?
Counter Opinion: Why PETA is wrong about the Vodafone pug
The author, who's a lawyer by qualification, tears into PETA's offensive against Vodafone's pug
Opinion: Samosa enhances ‘Brand India’ in the UK
The Samosa is an unlikely ambassador for taking India to the world. But in the UK, a media personality is doing exactly that
Opinion: Do it because it's the right thing
The writer analyses why the Star network touched upon an unusual subject
Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years
As Deepika Padukone endorses Asian Paints, the author wonders which paint will finally win favour to decorate and enliven the new marital home of the two superstars
Opinion: Different strokes for different folks
On International Women's Day our columnist compares the Malayalam magazine Grihalakshmi cover with the Gap campaign and comments on the audience reaction to a similar situation in two countries
Blog: An ode to a guitar gone bust
The author raises a toast to the legendary guitar brand, Gibson, that recently filed for bankruptcy
Blog: No play makes Virat Kohli a dull boy?
The author explains why Kohli's clarion call, 'Come Out and Play' should be taken seriously
Blog: The pros and cons of having co-CEOs
Is it a good idea for advertising agencies to have co-CEOs running the show?
"Localisation is the key for Snapchat in India": Imran Khan
In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.
Blog: Brand Tendulkar version 2.0 is in danger
The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light
Blog: How stigmatising Harmanpreet Kaur is hurting Brand India
Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.
Opinion: ASCI on surrogate advertising: Too little, too late
The author reproduces an e-mail exchange with the ASCI regarding surrogate advertising during the IPL
Opinion: India does its bit for 'Brand Cricket'
The author is currently in Dublin, and reports post the India-Ireland T20 game
Opinion: #HumFitTohIndiaFit - The game is getting bigger
From Virat Kohli's #ComeOutAndPlay to the Government of India's #HumFitTohIndiaFit, the fit India movement seems to be getting bigger