Campaign India

Carlton’s blog: The Year that will be ...

The author lists 10 trends that promise to change digital marketing and pave the way for the future in 2013.

Carlton's Blog: The Importance of Internet Meme

Most videos that have the capacity for variation and replication usually make natural memes, says D’Silva.

Carlton’s blog: Breaking the Speed of Sound in PR

Red Bull has invested a lot and invested right in branded content around extreme sports, writes Carlton D’Silva

Carlton's Blog: Are you content with your content?

Back from his Spikes Asia judging experience, Carlton D’Silva writes about branded content

Carlton’s Blog: I Like you, but I really don’t want to talk to you ...

D’Silva, the chief creative director at Hungama Digital Media, offers a few words of advice on how to keep your brand’s fans

Carlton’s Blog: LIKE #GraphSearch ...

D’Silva believes its a new evolution in search that has potential to redefine targeted search

Carlton's Blog: Musicians or Marketers?

D'Silva shares case studies of effective marketing through music videos and contemplates how the medium could be leveraged in a better way

Carlton's Blog: Are you a follower or a thought leader?

Hungama's Carlton D'Silva is looking forward to a day when judges will be in awe of an innovation or a first that has come out of India

Carlton's Blog: The Internet makes us entertainers ...

Hungama's Carlton D'Silva talks about the evolution of internet and how brands have to entertain its digital audience.

Carlton's Blog: The Dawn of the Outernet ...

Hungama's Carlton D'Silva believes the internet is no longer confined to the realms of cyberspace, it is now making its presence in the real world too

Carlton's Blog: What to expect before Judgement Day...

Carlton D’Silva, chief creative officer at Hungama Digital Media, makes his predictions for the New Year

Carlton’s Blog: The year that was...

In his last blog of the year, Carlton D’Silva, creative director at Hungama Digital Media, feels the year has been pretty decent for the digital space