Carlton's Blog: Would you spend on display advertising or invest in engagement?
The importance of active online engagement
Choose Campaign site
Trending:
CarIton's Blog: I want a slick website and a good virus to go with that ...
Hungama's Carlton D'Silva talks about the importance of virals as marketing tools
Carlton’s blog: The Year that will be ...
The author lists 10 trends that promise to change digital marketing and pave the way for the future in 2013.
Carlton's Blog: A Tale of Two Movements
Hungama's Carlton D'Silva analyses how 'India Against Corruption' and 'Zero Tolerance Campaign' size up to each other
Carlton's Blog: Musicians or Marketers?
D'Silva shares case studies of effective marketing through music videos and contemplates how the medium could be leveraged in a better way
Carlton’s blog: Breaking the Speed of Sound in PR
Red Bull has invested a lot and invested right in branded content around extreme sports, writes Carlton D’Silva
Carlton's Blog: Music Videos through Collaboration
Hungama's Carlton D'Silva says there's lots to look forward to in the music video space
Carlton’s Blog: The year that was...
In his last blog of the year, Carlton D’Silva, creative director at Hungama Digital Media, feels the year has been pretty decent for the digital space
Carlton’s Blog: LIKE #GraphSearch ...
D’Silva believes its a new evolution in search that has potential to redefine targeted search
Carlton's Blog: What to expect before Judgement Day...
Carlton D’Silva, chief creative officer at Hungama Digital Media, makes his predictions for the New Year
Carlton's Blog: The Internet makes us entertainers ...
Hungama's Carlton D'Silva talks about the evolution of internet and how brands have to entertain its digital audience.
Carlton's Blog: Is Social Media ODing on Social Media?
Hungama's Carlton D'Silva talks about the changing landscape of social media
Carlton's Blog: Loading Digital Craft ...
The answer to the eternal question- why digital craft suffers in India?
Carlton's Blog: The Dawn of the Outernet ...
Hungama's Carlton D'Silva believes the internet is no longer confined to the realms of cyberspace, it is now making its presence in the real world too
Carlton's Blog: The Importance of Internet Meme
Most videos that have the capacity for variation and replication usually make natural memes, says D’Silva.
Carlton's Blog: Are you content with your content?
Back from his Spikes Asia judging experience, Carlton D’Silva writes about branded content
Carlton’s Blog: I Like you, but I really don’t want to talk to you ...
D’Silva, the chief creative director at Hungama Digital Media, offers a few words of advice on how to keep your brand’s fans
Carlton's Blog: Are you a follower or a thought leader?
Hungama's Carlton D'Silva is looking forward to a day when judges will be in awe of an innovation or a first that has come out of India