Mirinda targets Gen Z 'M-pact' in latest brand refresh
Rebranding Exercises: Bold, colourful and playful, the new look from PepsiCo Design aims to 'M-press' a youthful audience, starting in Vietnam and Thailand
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Adobe unveils Firefly, to compensate creators and protect copyrights
To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet
Elon’s ‘X’ introduces new sensitivity controls in a bid to win back jilted advertisers
The social media platform is doing everything it can to lure back flailing ad revenue, as Musk recently revealed a 50% drop in numbers following concerns from buyers regarding safety, content and much more
IPL streaming rights loss in India drags on Disney's Q3 results
Disney+ subscribers dropped for the third straight quarter, mostly driven by losses in its India business
Twitter blocks links to Threads as traffic drops
Twitter users have reportedly been unable to find links to Threads on the platform
WFA to launch second global DEI census in March 2023
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide
Drop your pants for the world's first 'auto ball checker'
Quirky activation by FCB for Testicular Cancer New Zealand aims to help men avoid the awkwardness of seeing a doctor to check for irregularities.
#MeToo: Utopeia issues public statement with 'its side of the story'
A detailed media statement signed by the remaining managing partners has been released
AOY 2017: Highlights from Mumbai, Tokyo, Shanghai and Singapore
Sights from all the AoY awards ceremonies across the region
MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'
The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.
Havas acquires health agency Sorento
Agency will be integrated with Havas Health & You India to form Havas Life Sorento
Asia's Top 1000 Brands 2017: Coming soon
Must-see brand ranking survey arrives in early June.
2018 Spikes Asia winners: India at number 3
The 2018 Spikes Asia Awards ceremony came to a close in Singapore over the weekend. Here's a complete list of all this year's winners.
Day 4 Live Cannes lowdown: Havas, influencers and hangovers
As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.
Hakuhodo acquires activation company Integrated Communications
Company has operations in 12 APAC markets including India.
#MeToo: Apac view - time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
AMES Awards 2015 in pictures
Images from the Asian Marketing Effectiveness & Strategy Awards in Singapore on 3 June
Publicis to acquire 'crown jewel' Sapient for $3.7 billion
The boards of Publicis Groupe and Sapient have approved an agreement to form an entity that will operate as Publicis.Sapient.
Cannes 2013: Spotted: the living billboard in Cannes
Any flat surface at the Cannes Lions festival can become a live canvas, as Joel Lunenfield, VP of global brand strategy at Twitter, demonstrates with this Vine recording of the 'living billboard' on the Palais des Festivals.
Unilever to boost reliance on crowdsourcing through expanded eYeka partnership
Partnership effective 1 June aims to engage creative consumers on the co-creation community platform
Day two at Spikes Asia 2013
Day two at Spikes Asia 2013. Seminar, forum, academy.
Day one at Spikes Asia 2013
Spikes Asia 2013 kicked off in Singapore today at Suntec Convention and Exhibition Centre. The three-day advertising festival will be attended more than 1,800 delegates from 28 countries and has received a stack of 4,832 entries from 20 countries.
BBC Worldwide shuts two channels in India
BBC Entertainment and CBeebies to be withdrawn by end of November 2012; BBC World News to continue
WFA launches first Asia-Pacific office in Singapore
The office will be led by director of communications Will Gilroy, who has relocated from Brussels
UM selects client managing partner for Asia
Starcom MediaVest's Mark Bowling is to move to UM to take on the role of client managing partner for Asia.
ECD Steve Elrick to leave BBH Asia-Pacific
ECDs at Mumbai, Shanghai and Singapore being handed over responsibility for respective markets
HSBC to fund eight-part BBC World News 'The Ideas Exchange' programme
The series will air in India from 1 September
Marketers fear drowning in digital data: WFA
A study by the World Federation of Advertisers finds that senior marketers fear data overload from digital channels and are looking for ways to simplify the KPIs (key performance indicators) they monitor.
Eugene Cheong, Chris Thomas and Morihiro Harano to chair at Spikes Asia 2012
Regional creative advertising and communications festival Spikes Asia has appointed Eugene Cheong as Craft jury president, Chris Thomas as Creative Effectiveness jury president and Morihiro Harano as Digital and Mobile jury president.
IPG Mediabrands appoints regional managing partner for marketing futures
IPG Mediabrands has appointed Janice Tan as regional managing partner for marketing futures, charged with driving growth for clients across Asia
McCann Healthcare Worldwide rebranded as McCann Health
McCann Healthcare Worldwide is to change its name and branding to McCann Health to reflect the widening scope of the agency
Leo Burnett Group appoints regional chief strategy officer
Leo Burnett Asia-Pacific has promoted Saurabh Varma to chief strategy officer for the Asia-Pacific region
Spikes Asia 2012: Kassaei, Proctor, Manikas named as first jury presidents
The festival will be held between 16-18 September
New Business League: April 2012 top performers in APAC
The top five players in Asia-Pacific in both the media and creative business leagues remain unchanged from March
BBDO opens in Pakistan
The Lahore office will headed by Aamir Allibhoy as general manager and Medeeha Noor as executive creative director
Spikes Nights: JWT party
Scenes from JWT's Heaven and Hell party at its office on the Monday evening of Spikes 2012.
Spikes Nights: Ogilvy party
Scenes from Ogilvy & Mather's "Bedtime Stories" party at its offices on Monday evening of Spikes 2012.
Spikes Nights: McCann party
Scenes from McCann Singapore's party at its office on the Monday evening of Spikes 2012.
Spikes Nights: Lowe party
Scenes from Lowe's "Rockabilly Street Party" at the junction of Siang Hill and Club Street on the Monday evening of Spikes 2012.
Spikes Asia 2012: Awards afterparty
Scenes from the Spikes Asia 2012 awards afterparty at the Avalon nightclub at the Marina Bay Sands in Singapore, on 18 September.
Spikes Asia 2012: Awards
Photos from the 2012 Spikes Asia awards presentation on 18 September.
Spikes Nights: Vivaki party
Scenes from Vivaki's party at Paulaner Brewhaus on Monday evening of Spikes 2012.
Spikes Asia 2012: Day two
Scenes from the second day of seminars and expositions at Spikes Asia 2012.
Spikes Asia 2012: Day One
Photos from in and around the first day of Spikes Asia 2012 in Singapore.
Spikes Asia 2012: Inside the jury rooms
An inside look at some of the jury deliberations at Spikes Asia 2012 Sunday in Singapore.
Piyush Pandey and Prasoon Joshi take to the Spikes Asia stage
The duo will discuss the creative culture of India and the rise of Indian work and talent to the global stage at Spikes Asia on 17 September
INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'
Laurie Coots, TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation
GroupM selects Buddy Media as global social-media ad partner
GroupM will be rolling out BuyBuddy to all its agencies: Maxus, MEC, Mediacom and Mindshare
AMES Awards 2015 in pictures
Images from the Asian Marketing Effectiveness & Strategy Awards in Singapore on 3 June