MLA's new campaign mocks 'extreme scientific study'
Watch the film conceptualised by The Monkeys here
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Rishi Jaitly quits Twitter in a series of tweets
The social platform's VP of media for Asia-Pacific announced his resignation Tuesday.
#MeToo must retain its focus
Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.
7 highlights from the 2016 AMES conference
Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.
Coca-Cola expresses gratitude to migrant workers in Singapore
Watch a clip from the campaign titled ‘Happiness from the skies’ developed by Ogilvy and Mather Singapore here
Ogilvy opens first behavioural science practice in Asia
#OgilvyChange was launched in London in 2012; Singapore unit will be run by Sonal Narain, O&M Apac regional planning director
Sports properties gravitate to Asia
A new study by consulting firm AT Kearney reveals that Europe, Middle East, Africa and North America still dominate the sports industry, but Asia-Pacific presents a compelling prospect as sporting properties relocate to the region.
Emphasis on emerging markets on day one at I-COM
Notes from the I-COM Global Summit in Spain from 27 to 30 April
Experts weigh in on Uber fallout in India
Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. India-based PR experts weighed in
Singapore to start regulating news sites
Online news sites on same regulatory platform as traditional news platforms from 1 June 2013
Asia-Pacific work dominates Warc Prize for Innovation 'longlist'
Mindshare (Kissan, Slice) and Lowe Lintas (Lifebuoy) from India in the race for the US$ 10,000 Warc Prize for Innovation 2013
Mindshare restructures Asia operations to focus on emerging markets
Full-service media unit will serve needs of companies which use Singapore (and other Asian cities) as marketing hubs to manage emerging growth markets
UM Studios set to launch in India, Malaysia and Japan
Unit will launch in the next two months, says Scott Donaton, global head of content, UM Studios
Manchester United to open Asia office, targeting region's consumers
The English football club is readying to open its first Asia office in Hong Kong by the end of 2012
Q&A: Havas Media's Alfonso Rodés
While the focus is on China and India, Havas Media is also investing in Indonesia, Phillippines and Vietnam, and considering Thailand
Spikes Asia 2012: Nick Brien on 5Ps of marketing
Nick Brien, McCann Worldgroup’s CEO, urged Spikes Asia audience on Monday afternoon to come to grips with the fact that we have entered a new phase: the era of participation
Spikes Asia 2012: Unilever brands take lead the in co-creation
Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's
Spikes Asia 2012: Microsoft promotes cultural expertise as part of new go-to-market strategy
The industry has to start treating cultural knowledge as a professional competency, said Frederique Covington Corbett, Microsoft’s central market organisation lead for Asia-Pacific, in a seminar on Day One of Spikes Asia 2012
WPP's consultancy arm launches Asia hub in Singapore
The Futures Company is Kantar’s brand consultancy division
Consumers will be lured by bite-sized brand offerings in 2013: Euromonitor
The market research firm has released its annual forward-looking study on ‘The top ten consumer trends for 2013’