Indian advertisers aren’t prepared for the death of cookies
Globally, the conversation has shifted from panic to adaptation. In India, it continues to sit in a grey zone.
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'If you continue doing a certain activity for 21 days, it becomes a habit'
The author states how companies have successfully adopted the 'work from home model' and re-evaluated their strategies as they continue to fight coronavirus
Opinion: Key trends to look out for in digital marketing
Personalised and highly relevant experiences will become the new normal says the author