Bharat Subramaniam

Opinion: Key trends to look out for in digital marketing

Opinion: Key trends to look out for in digital marketing

Personalised and highly relevant experiences will become the new normal says the author

'If you continue doing a certain activity for 21 days, it becomes a habit'

'If you continue doing a certain activity for 21 days, it becomes a habit'

The author states how companies have successfully adopted the 'work from home model' and re-evaluated their strategies as they continue to fight coronavirus

Indian advertisers aren’t prepared for the death of cookies

Indian advertisers aren’t prepared for the death of cookies

Globally, the conversation has shifted from panic to adaptation. In India, it continues to sit in a grey zone.