Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Choose Campaign site
Trending:
Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention
Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances
How brands are evolving their women’s sports alliances for the Olympics
As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?
Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report was accompanied by an out-of-home campaign aimed at holding company employees
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.