Babita’s blog: Let’s Go Viral
Babita Baruah, executive business director, JWT, writes on tackling the new brief: the search for the ‘ultimate viral’
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Babita’s blog: One Vs WON
The strength of individuals lies in the teams behind them, underlines the author
Babita's blog: The Walled Door
The author asks why the masters of stirring emotions are silent on issues that have stirred the youth of this nation.
Babita’s Blog: There are some things money can’t buy
Babita Baruah, executive business director, JWT, writes about the relevance of ‘Shared Value’ in advertising
Babita’s Blog: There are some things money can’t buy….
Babita Baruah, vice president and client services director, JWT Delhi, makes relationships the theme of her last blog for the year
Babita's Blog: Love your employees or someone else will
Babita Baruah, vice president and client services director, JWT Delhi, explains how organisations should design policies to retain their stars
Anant was an elder brother from another mother
The author pays tribute to the founding editor of Campaign India who passed away earlier this week
Babita's blog: Old is no longer gold
The author looks back at the changing agency-client partnerships
Babita's Blog: Reliving the magic of the AV
Babita Baruah, vice president and client services director, JWT Delhi, reminisces the days of creating AVs for clients and wonders if those learnings can be used while working on campaigns
Babita's Blog: Gutsy Moms And Advertising
Babita Baruah, vice president and client services director, JWT Delhi, says it's time to fight perceptions
Babita's blog: Hiring the perfect talent
The ad industry needs to redefine the way it thinks about talent, contends the author
Babita’s Blog: The Business of Creativity
Babita Baruah, vice president and client services director, JWT Delhi, says if we start thinking of the agency and the client business as our own, we would be acutely conscious of every penny we spend or want to spend
Babita's Blog: Breaking convention on tradition
Are we bold enough to experiment on traditional media, asks the author
Babita’s blog: Creativity and Commerce
The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose
Babita's Blog: It all starts with the Brief
Babita Baruah, vice president and client services director, JWT Delhi, entreats one and all in the advertising fraternity to elevate the brief to an "exalted status"
Babita's Blog: The Lost Art
Babita Baruah, vice president and client services director, JWT Delhi, continues her introspection on the discipline of account management
Babita’s Blog: Mind The Gap
Babita Baruah, vice president and client services director, JWT Delhi, says Indian advertising should take the London Underground announcement seriously
Babita's Blog: A Day in a Focus Group
Babita Baruah, vice president and client services director, JWT Delhi, is a firm believer in qualitative research but feels the cardinal rules are being forgotten
Babita's blog: 'Advertising Pride'
The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going
Babita’s blog: Differentiate with a “D”
When Design makes all the difference
Work from home diary: Some thoughts on remote working
The author expresses personal learnings and some un-learnings, since she moved to remote working
Babita’s Blog: Lead Kindly Light
Babita Baruah, vice president and client services director, JWT Delhi, takes lessons from theories of economics to figure out if those in advertising can inject some social benefit into the work
Babita’s Blog: Unthink. Unlook. Act.
Babita Baruah, vice president and client services director, JWT Delhi, says first reactions can be incredibly powerful
Babita's Blog: Auld Lang Syne
Babita Baruah, vice president and client services director, JWT Delhi, urges all to learn from yesteryear as we walk into the new year
Babita's Blog: Let’s SWAP (Share-Work-And-People)
Babita Baruah, vice president and client services director, JWT Delhi, says it's time we introduced a Client-Agency SWAP program
Babita’s Blog: When giants can create dwarfs
Babita Baruah, executive business director, JWT, wonders whether the industry is ensuring that those who can take over the mantle and the hat are being mentored
Babita’s Blog: Where have all the Young Men (and Women) Gone?
In which Babita Baruah, vice president and client services director, JWT Delhi wonders where the bright young sparks in advertising go, some years into an advertising career.
Babita’s blog: The Culture Invite
Culture is the soul of the organisation that outlives all its people, says the author
Babita’s blog: Have things really changed?
Sometimes, I wonder, whether in our zeal to Change, we overlook and even give up what has kept us going as a community.
Babita’s Blog: Unbehave
Babita Baruah, executive business director, JWT, says it’s time to break out of the glorified time warp
Babita's Blog: Sixteen Till I Die
In this month's post, Babita Baruah, vice president and client services director, JWT Delhi, demystifies the age disconnect in advertising
Babita's Blog: To Kannes* Via Kanpur
Babita Baruah, vice president and client services director, JWT Delhi, dissuades from wearing consumer hats and urges all to go beyond the 'focus group' mindset
Babita's Blog: Whose Idea Is It Anyway?
Babita Baruah, vice president and client services director, JWT Delhi, considers it high time ad agencies and media agencies started their happy coffee meetings and late evening chats again