Ashok Lalla’s blog: So you want to create a social media strategy?
Think of your Social Media Guidelines as a step towards becoming a more Social business – not just a business that present or active on Social Media, writes Lalla
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Ashok Lalla on seven ways to turn your digital award entries into award victories
As a part of the jury of Campaign India Digital Media Awards 2012, Ashok Lalla, leader, digital, Mindshare, shares his thoughts on what makes an entry a winning entry
Ashok Lalla on 'Satyamev Jayate': Creating appointment viewing with social awakening
Lalla believes Star has decided to make a drastic break from the norm with its newest show, Satyamev Jayate that debuted on 6 May