Ashita Aggarwal

Voice AI at the frontline: Control or creativity?

Voice AI at the frontline: Control or creativity?

Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?

Roast me, please! When brands laugh at themselves

Roast me, please! When brands laugh at themselves

Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.