As trust erodes, can brands emerge as credible social actors?
Not only were businesses the most trusted institution in the 2024 Edelman Trust Barometer, 81% of respondents believe businesses should play a role in addressing societal challenges.
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Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
Voice AI at the frontline: Control or creativity?
Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?