WPP retains Mondelez's media mandate in India (updated)
Publicis takes largest bite out of Mondelez’s global media business
Publicis takes largest bite out of Mondelez’s global media business
Dawn Dickie leaves WPP after 27 years and will reunite with former Mindshare CEO Nick Emery
Mindshare, Xaxis and Finecast are also part of overhaul
Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan
Publicis Media wins APAC and EMEA while Wavemaker takes Americas and global work
The airline recently appointed Uncommon as its new creative agency
Solid performance across creative, media and health
The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children
Josh Krichefski and Tim Irwin are handed key roles
OMG will start work on the Philips Domestic Appliances account from 1 April
Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar
Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform
Edelman is reducing its global workforce by nearly 7 per cent as the impacts of the coronavirus pandemic completely erode its profit margin.
The GroupM agency says new brand ID is 'next step in its transformation'
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far
Four agency groups are in the running, including the incumbent Dentsu
GroupM CEO talks about the merger and restructure
'Tell us never' campaign introduces world to 'Republic of Liverpool'.
It is the second claim filed on behalf of UK publishers in six months
The Omnicom agency will succeed Dentsu in 2023
For every $2.16 spent on news websites in the US, $1 is spent on misinformation
The move aims to provide advertisers with more concise and contextual media planning
Zenith will be responsible for media planning and buying across 33 markets
New logo and animation designed by Cosmo Jameson
Global review consolidated media in 10 markets to single agency
Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant
Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors
The agency worked with Meta to develop a tool that assesses the impact of good creative
A winter World Cup poses tough decisions for marketers and agencies. Focus on the footie or the Christmas cheer? Address the controversies surrounding Qatar as the host nation or not? There’s money to be made for brands that get it right and reputations to be lost for those that don’t
Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas
The mystery behind one of the biggest 'stars' to emerge on Instagram has finally been broken.
Dentsu-owned agency has also expanded the role of its global client president
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint
The top five markets in 2022 will continue to be the US, China, Japan, UK and Germany, while the fastest growing markets will be India, US, Russia and Canada
Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
Industry leaders expect more multimarket brands to streamline agency support
Publicis Groupe media agency takes over account from WPP's Mindshare and Dentsu
Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler
Ukraine's president and its leading creatives urge adland to help it defeat Russia
Vice Media Group has launched a space where clients can experiment in the metaverse
WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025
Publicis picked up a majority of the global business with WPP missing out
The move, which affects eight teams, follows a consultation between the clubs, the Premier League and the government
Social media platform is set to cut large parts of its marketing and communications functions
EssenceMediacom won a review that kicked off in May, but Dentsu is retained in Japan
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool
Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor