Opinion: Audio’s your chance to be the friend that shows up
The author explains how brands are using audio to reach highly engaged and receptive audiences in a more personal and relatable way
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Opinion: All ears on you with the sound of your brand
The author shares how audio is an important factor in the marketing mix through relevant contextualisation
Opinion: Is your brand talking where consumers are shopping?
The author looks at a new audience category and explains how marketers can target these consumers