Flashback: A decade ago with Dan Wieden
Campaign India caught up with the co-founder of Wieden+Kennedy during the Cannes Lions International Festival of Creativity in 2012
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Live Issue: Are our café chains differentiated enough?
As the competition heats up in the café space , Arati Rao poses the question to branding and marketing experts
“The story and cast of JTHJ lends itself to the Ultrabook theme”: Sandeep Aurora, Intel
We asked the director marketing, Intel South Asia, about the brand’s association with Jab Tak Hai Jaan and the new Ultrabook Convertible campaign
Mahindra’s 'Live young, live free' campaign celebrates adventure, showcases UV portfolio
Watch the ad film created by Interface Communications
‘The big thrust of next year is consumer goods’
Q&A: Landor’s Lulu Raghavan and Ektaa Aggarwal
Godrej Aer sticks to core promise of incredible fragrances
Watch the ad film created by Creativeland Asia
Profile: On a growth mission, with people in focus
Debraj Tripathy, MD, MediaCom India, recounts his early days - and nights - in the media business. By Arati Rao
Leo Burnett rings in the changes; Pops, Nitesh Tiwari elevated
Q&A with Mark Tutssel, Arvind Sharma and KV Sridhar
Coca-Cola seeks to bring back togetherness to meals
Watch the ad film created by McCann Worldgroup
The Sponsorship Company launches; aims to connect event sponsorship seekers with brands
The platform is web-based
Hippo launches World Toasties, and new campaign for it
Watch the ad film created by Creativeland Asia
A twist on iconic Sholay song for new Renault Scala campaign
Watch the ad films created by Law & Kenneth
New Roma switches campaign aims to highlight its leadership status
Watch the ad films created by Scarecrow Communications
Vespa premieres first ad on TV
Watch the making of the ad film in our new video segment 'First Cut' and the film as well
Q&A: Saatchi’s Matthew Seddon, Richard Hytner
The focus is on building the Delhi operations, and integrating the Lovemarks philosophy among the team and clients at the moment, we found
Cafe Coffee Day ventures into print for first time
Their first print ad appeared on Friday
Discovery Science to start Hindi language feed
Rahul Johri talks about the growth of Discovery Science in India since its launch in 2010
Aircel gets Suriya to make 'limitless' proposition to youth
Watch the ad film created by McCann Worldgroup
Cinthol revamps with adventurous 'Alive is awesome' campaign
Watch the ad film created by Creativeland Asia
Cinthol embarks on ‘Alive is Awesome’ journey
In conversation with Nisa Godrej and Sunil Kataria (Godrej Consumer Products), and creative partner Creativeland Asia’s Sajan Raj Kurup
Must watch on TV: The Adventures of Tintin: The Secret of the Unicorn
We asked Sony Pix’s Himmat Butalia about the marketing strategy the channel has employed for their ‘Movie of the year’
Volkswagen says cars' features speak for themselves
Watch the ad film created by DDB Mudra Group
There's more to ‘Londonderry’ than magic, says Parle
Watch the TVCs created by Everest Brand Solutions
All About: MasterChef Australia in India
Arati Rao goes behind the marketing strategy of the popular show
Close-Up: The biggest mountain to climb is the best one’
Bobby Pawar, chief creative officer and managing partner, JWT India, chats with Arati Rao, on h is two-decade long journey in advertising, and about the highlights of the JWT adventure so far
Live Issue: Untold rules in subtlety for a sensitive India
In the wake of the 18 Again storm, Arati Rao wonders what's the best creative approach for such products
Weekend fun: Play around with two new interactive videos
Old Spice unveils 'Muscle Music'; Ranbir gets into fun mode for 'Barfi'
Godrej Security stays with humour, promises freedom from the fear of theft
WATCH the TV ad created by JWT India; Rs 10 crore integrated campaign planned
Ajit Menon exits DDB Mudra Group
He was executive director, organisation development
Q&A: Suprio Guha Thakurta, The Economist, India
Thakurta, managing director, India, explains the growth in the publication's circulation over the last five years, and the strategy behind it
Perfetti introduces Alpenliebe Juzt Jelly
WATCH the TVC created by McCann Worldgroup
Profile: Loving the thrill of the start-up, five years on
Jasmin Sohrabji walks Arati Rao through her career, stints in ‘non-established’ places, and the OMD India journey
Close-Up: ‘We need the dreamers... We need to protect them’
Prasoon Joshi, the multi-faceted president of McCann Worldgroup, South Asia, tells Arati Rao why moments of confusion in one's career choices are significant, and why clients have to help bring the fun back into advertising
Greenlam introduces Saundarya Premi, the bestower of beauty
WATCH the TV ad created by McCann Worldgroup
Law & Kenneth strengthens leadership with new hires
Rana Barua joins as COO - West and South; Samir Datar as SVP - strategic planning; and Amardeep Singh as CCO - North and East
BMB India bags Treo and Milton
The agency will handle creative across ATL, BTL and digital for the two Hamilton Houseware brands
GE Works' India campaign moves into next phase
WATCH the TVC 'The Other End' created by BBDO India
Maxus bags Wipro Consumer Care & Lighting's media duties
Lodestar UM will continue to handle the Santoor brand from the stable
Good Knight bids to become a part of more Indian families
WATCH the TV ad created by JWT India
Triton elevates Renton D'Sousa to CEO
He will continue as national director - creative and strategy
Everest bags retail brand More
The agency’s Mumbai office will handle the business
IBF announces first ever Indian TV Fest '12
'We are a competitive industry, but the spirit of competitiveness is sometimes taken to an illogical extreme': Uday Shankar
Ariel looks to script a consumer engagement story
The campaign is created by Saatchi & Saatchi
'Measurement is a statistical process, can't be error-free; but level of the error can be defined'
Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.
'Made in India, made for India' campaign for new BMW 3 Series
Watch the TV ad created by Liquid Campaign India
YouTube India gears up to livestream Olympic channels
Q&A with Nikhil Rungta, country head marketing, Google India
Holii rebrands with eye on new categories, younger buyers
New logo by Umbrella Design. Campaign India Q&A with Gilles Moutounet, CEO, Holii India
SMG tops RECMA global billings rankings for 2011
Mindshare leads the India billings chart, followed by Madison
Cadbury celebrates sweet beginnings of friendship, in new campaign
WATCH the TV ad created by Ogilvy & Mather
Tupperware goes on TV with 'She can, you can' campaign
Watch the TV ads created by IBD Brands (a division of Percept)
Creativeland Asia creates ‘Start Young Music Movement’ for Audi Q3
Watch the music video which features John Abraham
Q&A: Sangeetha Aiyar, on marketing 'The Greatest Indian'
We spoke with the general manager - marketing, History TV18, on marketing the property, focus on social media and sustaining the momentum
W+K Unplugged: Insights into the making of a successful independent
Arati Rao caught up with Dan Wieden, co-founder and global executive creative director, Wieden + Kennedy, and recipient of the Lion of St Mark award at Cannes Lions 2012; and Dave Luhr, chief operating officer of the independent. Edited excerpts:
Crafting brands for life, with a larger purpose
Marc Mathieu, senior vice president, marketing, Unilever, discussed the global FMCG behemoth’s ‘Crafting brands for life’ philosophy, ‘more magic, less logic’ belief, and more with Arati Rao. Edited excerpts.
Campaign@Cannes Blog: On good advertising and two great advertising men
Takeaways from the '30 Years Of Creative Chaos, with Sir John Hegarty and Dan Wieden' seminar, and India-spotting on day six of Cannes Lions 2012
Campaign@Cannes Blog: With a little help from my friends…
Takeaways from the BBDO session on day five of Cannes Lions 2012, and India-spotting
Campaign@Cannes Blog: How Twitter can steer the plan
Takeaways from Dick Costolo’s seminar, and India-spotting on day four of Cannes Lions 2012
Images from TOI party at Cannes 2012
The Indian adlanders in Cannes for the festival were in full attendance at the party hosted by the Times of India.
Campaign@Cannes Blog: India takes centrestage
Takeaways from the ‘Global India’ seminar by Lowe + Partners at Cannes Lions 2012, and India-spotting on day three of the advertising festival
Campaign@Cannes Blog: The chink in the holding company armour
Takeaways from the Deutsch LA session, and India-spotting on Day 2 of Cannes Lions 2012
Campaign@Cannes Blog: How talking about that four letter word can make advertising better
Bits and pieces from the sessions, and India spotting on day one of the Cannes Lions International Festival of Creativity 2012
My favourite Cannes Grand Prix: Rajiv Rao
Rao picks the Budweiser 'Whassup' campaign that won Grand Prix in 2000, and talks about the Honda 'Cog' commercial that won Gold in Film Lions (2003)
My favourite Cannes Grand Prix: Matt Seddon
Seddon picks the Honda 'Grrr' campaign that won the Grand Prix in Film Lions in 2005
Creativeland Asia adds Cinthol to its kitty
The mandate is to revamp the brand
VIDEO: Glimpses from Campaign India Digital Media Awards 2012
We also caught up with some of the big winners post the show
My favourite Cannes Grand Prix: Sonal Dabral
Dabral picks the Nissin Cup Noodles 'Hungry' campaign that won the Grand Prix in Film Lions way back in 1993
My favourite Cannes Grand Prix: Roopak Saluja
Saluja's pick is the popular 'Whassup' campaign of Budweiser that won in 2000
Boys don't fake it, girls can: Flying Machine in new campaign
WATCH the TV commercials created by Lowe Lintas
Basics Life says 'Shop Like a Man', online
WATCH the full length video created by Happy Creative Services, of which shorter edits will go on TV
My favourite Cannes Grand Prix: Partha Sinha
Sinha selects Microsoft's Halo 3 campaign 'Believe' that won in 2008
My favourite Cannes Grand Prix: MG Parameswaran
Parameswaran picks Apple's '1984' spot that won the Grand Prix at Cannes in 1984
Double Standards: What do brands get from live music events?
Arati Rao quizzes a marketer and an event specialist on what brands get from associating with live music events, and whether such platforms are being used well
All about: 9X Media’s music channels
Arati Rao gets the lowdown on the strategy of the Group
My favourite Cannes Grand Prix: Senthil Kumar
Senthil picks Nike Livestrong Foundation's 'Chalkbot' campaign by Wieden + Kennedy that won in 2010
Nivea looks to get 'freshed' with new campaign for men's deo
Watch the TVC for Nivea Fresh Active created by Interface
My favourite Cannes Grand Prix: Josy Paul
Paul picks the 'American Rom' campaign by McCann Erickson Bucharest, which won in 2011. Here's why.
Nokia Lumia builds on experiential campaign with TVC
Watch the online spots and TV campaign featuring Priyanka Chopra, created by JWT India
Maxus team wins AAAI-Cannes Young Lions Media Competition 2012
Abhishek Grover and Ashish Bajaj from Maxus Gurgaon head to Cannes
Anindya Banerjee elevated as head, Scarecrow Delhi
He will continue as executive creative director and creative head of Delhi operations
"Aaj lee kya?" asks campaign for new chewing gum brand Chingles
Watch the TV commercial created by Dentsu Marcom
Opinion: Can Kolkata be the advertising hub of the East?
Agencies are looking outside the frontiers of the state and country for business, and therein could lie the opportunity
Spice Flo mobile ups cool quotient, pops 'music video'
WATCH the TV commercial created by Ogilvy & Mather
Live Issue: What’s the cure for Kolkata’s talent crunch?
The heads of five agencies in Kolkata offer their perspectives to Arati Rao about the situation in the city
All About: ABP News, Majha, Ananda
Arati Rao analyses the rebranding of the MCCS news channels
Profile: “We’re developing a separate channel for rural”
Emami Limited’s CEO for sales, supply chain and human capital, Krishna Mohan, in conversation with Arati Rao
Leo Burnett team wins AAAI-Cannes Young Lions Creative Competition 2012
Harshvardhan Tanwar and Vasanth Clement Ebenezer head to Cannes
Vivek Bahl appointed network advisor for content at Viacom18
He was formerly chief content officer for Turner International India
Zanita Kajiji to direct marketing and innovation at Diageo India
She will report to Abanti Sankaranarayanan, deputy managing director
Hungry & Foolish says 'No Mom, No You', for Mother's Day
Social media campaign to launch the 'No Mom No You Foundation' goes live today; FB users urged to add mothers' names to their user names
Airtel 'My Song, My Story' campaign takes fans 'inside the music'
WATCH the TV commercials created by JWT India
Q&A: Rishad Tobaccowala, VivaKi
A chat with VivaKi’s chief strategy and innovation officer, about the network and what’s hot and happening in the social space
Q&A: Kunal Mukherjee, UTV Channels
The vice president - marketing at UTV channels, talks about how social media is being used to communicate the new positioning of Bindass
Q&A: Angela Barkan, Sony Music Entertainment
A conversation with the senior director, marketing & media, of Masterworks, about how music labels are engaging fans
Q&A: Henri Holm, Rovio Entertainment
A conversation with the senior vice president at Rovio, about the phenomenon that is 'Angry Birds'
BBDO India's Gillette work wins three accolades at AME 2012
BBDO picks up Gold, Silver, Bronze for Gillette; W+K Delhi a Gold for IndiGo; O&M comes home with a Silver and two Bronzes
MTV’s 2012 youth study dubbed ‘Power of One’
MTV’s Aditya Swamy talks about some of the key findings of the study, which will be officially released today at the MTV Youth Forum
Soumya Sarkar joins MPG as senior business director
Sarkar will report to Kunal Jamuar and will be responsible for managing the planning function across all brands based in Mumbai
Q&A: Leo Burnett's Arvind Sharma
Campaign India spoke to Leo Burnett's Sharma about the agency's acquisition of Indigo Consulting
Paritosh Joshi exits Star CJ
He was chief executive officer of Star CJ Alive
Video: In conversation with Tim Love, Omnicom Group
Tim Love, vice chairman, Omnicom Group, and chief executive officer, Omnicom APIMA, talks about Omnicom's current strategy in India, among other things