Cannes Lions 2011: "Planners don't have to fight; they have to be good and useful" 

In what turned out to be a mini-session of 'From The Planner's Table', Martin Weigel, head of planning, W+K Amsterdam, explained how a planner makes a groove for himself at a creative agency like W+K and the insight within the new Heineken 'Open Your World' campaign 

by Arati Rao