Anjana Pillai

Opinion: Consumer sentiments change every quarter

Opinion: Consumer sentiments change every quarter

How to ride the wave of consumer sentiment in the country?

Opinion: How can brands deliver great value during these times?

Opinion: How can brands deliver great value during these times?

The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.

Artificial Intelligence and the future of consumption

Artificial Intelligence and the future of consumption

The future of AI advancement will lead to the following immediate consequences for humanity