Anand Jain

AI agents: The smart marketer’s key to unlocking new martech coordination possibilities

AI agents: The smart marketer’s key to unlocking new martech coordination possibilities

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.

Swiped left: Why your app’s first date failed

Swiped left: Why your app’s first date failed

Forget download counts—today’s app game is all about user trust, design intent, and retention-driven storytelling.