DDB Worldwide CCO: The revolution will not be digitised
Our industry must stop falling for phony ideas and focus on relevant truths, says the author
Our industry must stop falling for phony ideas and focus on relevant truths, says the author
DDB CCO says we'll see less work from DDB at some of the award shows in 2016
‘You can’t elevate the quality of the creative product in Seoul by sitting in Manhattan and sending e-mails,’ says the author.