The godfather of modern PR Harold Burson on moral responsibilities and controversial clients
He launched Burson-Marsteller in 1952. Now, PR Week asks him to reflect on the good, the bad and the ugly parts of his long and colourful life
He launched Burson-Marsteller in 1952. Now, PR Week asks him to reflect on the good, the bad and the ugly parts of his long and colourful life