WPP partners with Epic Games and dives into the metaverse
The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine
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Edelman revenue pops 15.4% in 2021 as it nears US$1 billion mark
Revenue was up 15.5% in the US, 17.1% in EMEA and 7.4% in APAC
More than 450 scientists call on PR, creative agencies to drop fossil fuel clients
The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman
Edelman completes client review, releases climate principles
The firm will begin conversations with clients in the coming weeks about reaching goals—or parting ways—says CEO Richard Edelman
Edelman: ‘We will do more—not less—climate change work’
The world’s largest PR agency said it doesn’t accept work that denies climate change and vowed to use its seat at the table to advance sustainability
Edelman promotes Taj Reid to new global chief experience officer
Reid will drive creative technology prototyping and innovative experience design across the Edelman network
Edelman report details how the pandemic has changed what employees look for in a job
Five takeaways for communicators from Edelman's The Empowered Employee study
Omnicom names Karen van Bergen chief environmental sustainability officer
She will continue her responsibilities as EVP and dean of Omnicom University
The agency game plan for India's second wave: Putting people first
Networks are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike
Edelman launches predictive analytics
The firm says the tools will help clients 'see around corners'