Akshaara Lalwani

Micro-influencers: The new powerhouses of marketing

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Opinion: How PR professionals strategise for ‘unprecedented times’

Opinion: How PR professionals strategise for ‘unprecedented times’

Thought leaders need to establish an emotional connect with consumers with the help of PR, states the author