Ajit Narayan

Opinion: Will agencies wake up when B2B goes mainstream in India?

Opinion: Will agencies wake up when B2B goes mainstream in India?

The author explains why it's time to take stock and bring B2B to the mainstream

Influencers versus employees: Who builds brand equity better?

Influencers versus employees: Who builds brand equity better?

Socxo's CMO explains when to use advocacy, when to go for scale – and why smart marketers use both.