Zubin Driver, former chief executive officer, Cell18, and group creative director, Network18, has started a multimedia creative company, Pundalik.
Former TV18 hand Harish Tiwari also joins Pundalik as a director of the company.
Pundalik is named after the famous Varkari saint Pundalik, who was a devotee of Lord Vithoba. The entity will look to create content across television, web, mobile, films and live entertainment.
On his new venture, Zubin Driver, CEO, Pundalik, said, "We will generate a new energy and process of discovery for people who work with us. We will create engaging content which is media neutral and has larger reach."