The Zoo Media network has announced the acquisition of The Starter Labs.
The Starter Labs is a D2C marketing agency, founded by Kartik Khanna and Rehan Dadachanji in 2016. The agency specialises in D2C strategy, media solutions, growth marketing, performance marketing, content solutions, marketplace solutions, technology solutions, creator solutions, business intelligence, customer retention solutions and integrated search solutions.
With this, The Starter Labs joins agencies such as FoxyMoron, Pollen and The Rabbit Hole. as part of the Zoo Media network.
Khanna and Dacachanji will continue to function as managing partners and their employees will operate from Zoo Media offices across Mumbai, Bengaluru, and Gurgaon.
Suveer Bajaj, founder, Zoo Media, said: “With Indian startups having raised 42 billion in 2021 across industries, this acquisition is a massive opportunity for us to leverage the consumer brand ecosystem and to partner with founders across industries at the early stage of their business life cycle. We are delighted to have great partners in The Starter Labs and welcome the entire team to Zoo.”
Dadachanji said, “Our mission at The Starter Labs is to be India’s number one D2C marketing company, and our acquisition by Zoo Media helps accelerate that by several years.”
Khanna added, “Our philosophy has always been to work alongside brands as partners in order to impact brands’ bottom line through various stages of their life cycle. The acquisition gives us the ability to use Zoo Media Network’s big brand thinking for growth hungry brands in order to set them up for sustainable scalability.”