Zee Media Corporation Limited (ZMCL) and IndiaDotcom Digital Private Limited (IDPL) have launched Zeefluence, an influencer marketing platform for brand-influencer collaborations. The platform features analytics powered by data science and is supported by Zee Media’s multi-platform distribution network.
With influencer marketing evolving beyond endorsements, brands today demand authenticity, precision targeting, and tangible business outcomes. By connecting brands with the right influencers, Zeefluence aims to help them deliver impactful and measurable influencer marketing campaigns. Zeefluence Pro, the platform’s proprietary discovery tool allows marketers to identify high-impact influencers based on engagement patterns, audience demographics, and content performance.
As brands fight for consumer attention, influencer marketing assists them in achieving measurable outcomes. Instead of confining to social media, Zeefluence will integrate content across Zee Media’s television, digital, and print ecosystem, amplifying brand narratives across Zee’s national and regional news channels, entertainment platforms, and premium digital properties.
Karan Abhishek Singh, CEO, Zee Media Corporation Limited, said, “Zeefluence bridges the gap between content and commerce, making influencer marketing smarter, targeted, and impactful. We want to to empower brands with tools to amplify their narratives across social, digital, and traditional media—ensuring their message reaches the right audience at the right time.”
India’s influencer industry is estimated to reach INR 6,875 crores by 2025, and Rs 10,750 crore by 2027. Estimated to be valued at INR 5,500 crores in 2024, the industry is expected to be growing by 25% annually from 2024 to 2026, according to ‘The Influencer Marketing Report 2024’ (IMR 2024), released by Influencer.in.
Zeefluence will also provide influencers with an opportunity to scale their presence and credibility. By collaborating with Zee Media’s network, influencers gain access to diverse audiences and content amplification across multiple platforms. This increases their earning potential and enhances their positioning as trusted voices in their respective domains.
Instead of relying on conventional vanity metrics such as likes, shares, impressions, or page views, Zeefluence leverages real-time analytics, predictive performance tools, consumer sentiment analysis, and conversion tracking, providing brands with data-driven insights to optimize marketing investments and maximize impact. With precision targeting, real-time analytics, and multi-platform amplification, Zeefluence aims to translate engagement into real business results, according to a company press release.
Arnav Mathur, chief digital growth officer, ZMCL, said, “By integrating data intelligence, and Zee Media’s network, we are enabling brands and influencers to create content that truly resonates, influences, and converts.”
