Viacom18 has assigned the digital duties of Colors Gujarati to Zero Gravity Communications.
The agency will be responsible for managing the brand’s social media as well as its digital communications portfolio. It will also handle all end-to-end digital communication for the brand, as it strives to build growth through a vernacular medium.
The account was won post a multi-agency pitch and will be handled by the agency’s Ahmedabad office.
Khushboo Solanki Sharma, co-founder, Zero Gravity Communications, said, "Viacom has redefined the entertainment industry through its engaging content and top-notch creativity. We are proud to partner with Colors Gujarati to aid it in its journey to disrupt the vernacular entertainment industry. As a strategic partner, our key focus will be on building Colors Gujarati's strong recall across platforms via storytelling and help them stay connected with their target audience."