Zeno Group India, a PR firm offering integrated communications, has roped in former ad agency hand Ranjeev Vij as head of digital innovation and strategy.
Vij joined on 31 August, moving from Cognizant Technology Solution in the UK, where he had set up the company’s ‘Digital Marketing Services’ practice in UK, Ireland and Continental Europe.
He will report to Papri Dev, MD, Zeno India, and support John Kerr, chief digital officer and MD Zeno Asia-Pacific, on projects.
The appointment is in line with the agency’s vision to create centers of excellence for creative, content and analytics in India to help global clients.
Kerr said, “Ranjeev is a new age hybrid digital leader; his cross-disciplinary approach to advertising, digital and technology complements our vision of the digital future. His ability to drive transformational and innovative ideas with emphasis on branded content, innovation and data-driven strategies will help growth of our clients. Bringing him is our commitment to create the most influential and integrated digital teams globally.”
Vij added, "In an omnipresent digital world, innovation and inspired strategic thinking drives transformational ideas and help brands build emotional empathy with the customers. I am delighted to say that Zeno Group is perfectly positioned to give me the blend of right people, processes and partnerships. The energy in this organisation is infectious and we intend to deliver actionable strategy, innovation and digital transformation through ideas that spark conversations. Our single P&L policy allows us to invest in talent and also help build India operation as a CoE for some of our digital offerings."
Dev said, “We are an agency born from PR and for us bringing brands to create conversations and being relevant all the time, across mediums, is the key. Our aim is to be an agency of the future for our clients. Be it use of technology or traditional reputation management, we create work that has real business value for our clients. Ranjeev brings strong digital expertise with deep understanding of Indian audience with ability to drive business.”
In a career spanning over 20 years, Vij has worked with BBDO India, where he helped set up Proximity India, besides McCann, Rediffusion DY&R, Vyas Giannetti Creative, Ogilvy & Mather, Lowe, FCB and Enterprise Nexus.