ZenithOptimedia (ZO) has announced the launch of its performance marketing agency unit Performics in India. Operating out of Delhi, the focus will be to bring in the concept of 'One Search' to India. Following the development, ZO’s digital offering - Zed Digital has been merged with the new division, and agency head Rajat Gandhi will now head Performics in India. To begin with, Performics will be working on current ZO clients like Timesjobs.com, Ebay, and global Performics clients like Air France and Microsoft.
Commenting on the roll out of Performics India, Satyajit Sen, chief executive officer, ZenithOptimedia India said, “Search today is central to intended consumer and fundamental to our Consumer Pathway and with clients demanding best in class specialized skills and seamless digital integration, I believe that Performics’ capability provides that extra edge to our robust ROI offering.”
Performics’ core offering, ‘OneSearch’ is aimed at driving integrated search efficiency for clients to ensure optimal marketing investment. The company informed that India is critical to Performics global plans as it is one of the fastest growing markets and the clients in India are more focused on ROI therefore its range of services are more suitable for India.
“We strongly believe India will be a key market for Performics and our ‘One Search’ proposition and performance skill set will deliver great value to our clients,” added Andras Vigh, global managing director, Performics.
Performics was acquired by Publicis Groupe in 2008 and has been part of ZenithOptimedia Group since 2010.