ZenithOptimedia Group‘s Equinox has bagged the media planning and buying mandate for services marketplace UrbanClap, including OOH and digital.
Hari Krishnan, managing director, ZenithOptimedia, said, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services marketplace. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”
Varun Khaitan, co-founder, UrbanClap, added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data-driven planning in order to strengthen our brand further.We look forward to a rewarding partnership with them."
UrbanClap currently has operations in Mumbai, Delhi NCR, Bengaluru, Chennai, Pune and Hyderabad. It has plans to venture into Jaipur, Chandigarh and Kolkata 'soon'.