ZenithOptimedia has won the media planning and buying duties for Yatra.com following a multi-agency pitch. The incumbent agency was Motivator, GroupM.
Commenting on the development, Pratik Mazumder, head marketing and strategic alliance, Yatra.com, said, “We zeroed in on ZenithOptimedia as they showcased some really interesting, disruptive ideas with a strong ROI based media strategy. I am sure the association would be mutually awarding. As a company, we are increasing our focus on marketing & communication. We at Yatra.com are looking forward to working closely with Zenith to bring alive some really innovative ideas of communication.”
Commenting on the win, Navin Khemka, managing partner, ZenithOptimedia, said, “We are delighted on this win and look forward to creating a stronger consumer pull for Yatra.com through holistic solutions that are media neutral and innovative. We are committed to delivering measurable ROI ”.
Satyajit Sen, chief executive officer, ZenithOptimedia, added, “The digital space in India is witnessing high growth. This partnership will ensure that we are able to leverage our clout and experience for Yatra.com in meeting their business objectives. ”
According to a release Yatra.com is looking at an approximate marketing budget of 30 crore for the year.