Campaign India Team
Mar 06, 2012

ZenithOptimedia wins's media duties

The account was won following a multi-agency pitch

ZenithOptimedia wins's media duties


ZenithOptimedia has won the media planning and buying duties for following a multi-agency pitch. The incumbent agency was Motivator, GroupM.
Commenting on the development, Pratik Mazumder, head marketing and strategic alliance,, said, “We zeroed in on ZenithOptimedia as they showcased some really interesting, disruptive ideas with a strong ROI based media strategy. I am sure the association would be mutually awarding. As a company, we are increasing our focus on marketing & communication. We at are looking forward to working closely with Zenith to bring alive some really innovative ideas of communication.”
Commenting on the win, Navin Khemka, managing partner, ZenithOptimedia, said, “We are delighted on this win and look forward to creating a stronger consumer pull for through holistic solutions that are media neutral and innovative. We are committed to delivering measurable ROI ”.
Satyajit Sen, chief executive officer, ZenithOptimedia, added, “The digital space in India is witnessing high growth. This partnership will ensure that we are able to leverage our clout and experience for in meeting their business objectives. ”
According to a release is looking at an approximate marketing budget of 30 crore for the year.
Campaign India

Related Articles

Just Published

1 hour ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business

1 hour ago

DigitalKites gets Amit Lall as SVP

Lall was VP - digital at OMD

2 hours ago

Your streaming app is a reflection of you says ...

Watch the film conceptualised by Taproot Dentsu

14 hours ago

Drawing conclusions by Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy