
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
ZenithOptimedia has rolled out its specialist division, Newcast, in India. Newcast will develop and execute non-traditional media solutions; and create new ways to reach consumers with brand’s message. This division will provide services such as branded content, sponsorship, events, experiential marketing to clients, with ROI as a key driver.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.