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ZenithOptimedia (ZO) has promoted Satyajit Sen (pictured), former managing director (North), ZO, to the post of CEO with immediate effect. Ambika Srivastava, who held the position of the agency’s CEO since 2004, will continue to guide the agency in her new role as chairman, in addition to her other major duty as chairman of the Vivaki Media Exchange.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.