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Zed Digital, ZenithOptimedia's digital arm, has appointed Rajat Gandhi as its head. Gandhi's new responsibilities are to lead and strengthen Zed Digital's operations in India. He will be based in Gurgaon and will report to Pavan Chandra, managing director, West and South region.
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Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
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