Campaign Staff
Dec 04, 2018

Zenith wins global media business for Lactalis

The media agency retains its existing markets in EMEA, APAC and Latin America while adding 11 new ones, including Canada, the UK and the US.

Zenith wins global media business for Lactalis

France-based dairy-product giant Lactalis has selected Zenith following a global pitch for its consolidated media business. As master agency partner, Zenith will manage 75% of Lactalis’ markets.

The win sees Zenith retain all its existing markets in EMEA, APAC and Latin America while taking on 11 new ones: Austria, Canada, Colombia, Denmark, Finland, Middle East, Norway, Spain, Sweden, USA and UK.

The €16 billion (US$18.18 billion) company claims to be the world's top cheese manufacturer and controls brands including Président, Galbani, Lactel, Bridel, Ambassador, Seriously, Picot, Valbreso and Pride.

Zenith will coordinate the account out of its London office, which also led the pitch.

In APAC, the retained markets and brands are:

  • Australia: Breaka, Fonterra, Galbani, Ice Break, Lemnos, Oak, Parmalat, Pauls, Pauls Zymil, Président, Vaalia
  • China: Président
  • Hong Kong: Lactel, Président
  • India: Anik, Président, Tirumala

“We are absolutely delighted to become Lactalis’ master agency partner," Vittorio Bonori, Zenith's global brand president, said in a release. "This is a testament to our strong relationship with Lactalis and to Zenith’s approach to driving business growth as the ROI agency.”

Also read:

 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Christian Juhl to succeed Kelly Clark as Group M's global CEO
Premium
13 hours ago

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

Premium
Sony Max celebrates the spirit of Hindi movie fans with Gullu Gulati
Premium
15 hours ago

Sony Max celebrates the spirit of Hindi movie fans ...

Watch the film conceptualised by DDB Mudra here

Premium
Ogilvy global crisis brings India political links into focus
Premium
19 hours ago

Ogilvy global crisis brings India political links ...

Ogilvy's global CEO, John Seifert uses India as a case in point during an internal discussion with employees on the US Customs and Border Protection crisis

Premium
Jeep showcases its Trailhawk as a beautiful beast
Premium
20 hours ago

Jeep showcases its Trailhawk as a beautiful beast

Watch the film conceptualised by Leo Burnett India here