Campaign Staff
Dec 04, 2018

Zenith wins global media business for Lactalis

The media agency retains its existing markets in EMEA, APAC and Latin America while adding 11 new ones, including Canada, the UK and the US.

Zenith wins global media business for Lactalis

France-based dairy-product giant Lactalis has selected Zenith following a global pitch for its consolidated media business. As master agency partner, Zenith will manage 75% of Lactalis’ markets.

The win sees Zenith retain all its existing markets in EMEA, APAC and Latin America while taking on 11 new ones: Austria, Canada, Colombia, Denmark, Finland, Middle East, Norway, Spain, Sweden, USA and UK.

The €16 billion (US$18.18 billion) company claims to be the world's top cheese manufacturer and controls brands including Président, Galbani, Lactel, Bridel, Ambassador, Seriously, Picot, Valbreso and Pride.

Zenith will coordinate the account out of its London office, which also led the pitch.

In APAC, the retained markets and brands are:

  • Australia: Breaka, Fonterra, Galbani, Ice Break, Lemnos, Oak, Parmalat, Pauls, Pauls Zymil, Président, Vaalia
  • China: Président
  • Hong Kong: Lactel, Président
  • India: Anik, Président, Tirumala

“We are absolutely delighted to become Lactalis’ master agency partner," Vittorio Bonori, Zenith's global brand president, said in a release. "This is a testament to our strong relationship with Lactalis and to Zenith’s approach to driving business growth as the ROI agency.”

Also read:

 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Times Now builds the suspense ahead of India ka result
Premium
1 hour ago

Times Now builds the suspense ahead of India ka result

Watch the digital film conceptualised by Times NOW here

Premium
Sam Singh quits GroupM, Prasanth Kumar (PK) to take over
Premium
2 hours ago

Sam Singh quits GroupM, Prasanth Kumar (PK) to take ...

Singh will join ByteDance India, a technology company specialising in content platforms as its VP, Monetisation

Premium
Madison Hiveminds bags the Domino's digital mandate
Premium
4 hours ago

Madison Hiveminds bags the Domino's digital mandate

The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

Premium
Hindustan Times provides an alternative to TV News; ties up with editorji
Premium
5 hours ago

Hindustan Times provides an alternative to TV News; ...

The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day