Zentih has bagged the global media duties of Lactalis following a multi-agency pitch.
The agency will handle the media mandate for French based dairy player in 26 markets including India.
Tanmay Mohanty, group CEO, Zenith India, said, "We are pleased to have won the business of Lactalis, a renowned global name in dairy products. The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models andsharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations.”