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Move will support brand's integration of 'advanced AI' in its marketing.
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
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The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
The partnership extends an ongoing health communication effort focused on screening awareness, community outreach and large-scale engagement among women across India.
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