Moves from Homeshop18
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
IPG Mediabrands is the incumbent on the account.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
The holdco’s cost-cutting reductions in workforce and office space led to profit.
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
