Campaign India Team
Oct 07, 2009

Zee overtakes STAR Plus

In what must be a worrying development for the suits at STAR India, flagship channel STAR Plus was relegated to the third spot in the GEC stakes, while Colors, without the deliveries from Bigg Boss taken into account, remained in the top slot. For week 40, Colors delivered 270 GRPs (TAM, HSM, CS 4+) while Zee jumped to 251 GRPs. STAR Plus was at 236 GRPs. Other perfromances included Sony at 148 GRPs, NDTV Imagine at 102 GRPs and SAB TV at 64 GRPs.Track GECs' performance in 2009:

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

5 hours ago

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

12 hours ago

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

13 hours ago

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

13 hours ago

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.