Campaign India Team
Nov 01, 2023

Zee Media unifies traditional and digital revenue with unified sales team

Mona Jain will lead the team

Zee Media unifies traditional and digital revenue with unified sales team
Zee Media has announced that it will be consolidating its digital (direct revenue) and linear sales functions into a unified sales division.
 
Mona Jain, who rejoined Zee Media as chief revenue officer earlier this year, will be heading the unified team.
 
With this consolidation, Zee Media aims to create a holistic and unified approach to meet clients' needs.  
 
Jain said, “I am truly honoured and excited to lead this unified sales division. Our mission is to bring together the best of both worlds – digital and linear sales – to deliver unparalleled solutions to our clients. With our cohesive team and unwavering commitment, we're set to redefine excellence in advertising."
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Omnicom and IPG shareholders approve takeover in ...

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

1 hour ago

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

1 hour ago

Ads everywhere, impact nowhere? Navigating the new ...

With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?

1 hour ago

Films released in February gross INR 1,245 crores ...

Chhaava contributes 53% to total box office revenues of the month, finds Ormax Media report.