Zee Media Corporation has announced its decision to re-register for the television audience measurement system with the Broadcast Audience Research Council (BARC).
However, Zee has decided to put its trust back into the measurement system. According to a statement, this move comes after constructive discussions with BARC, resulting in an agreement to share raw data on a timely basis.
This development also aligns with the Ministry of Information and Broadcasting's recent approval of BARC's proposal to share respondent-level data (RLD) on a four-week rolling basis with broadcasters.
Abhay Ojha, CEO, Zee Media Corporation, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers."