Campaign India Team
Sep 27, 2023

Zee Media Corporation reunites with BARC

The media company had pulled out of the television measurement system in 2022

Zee Media Corporation reunites with BARC

Zee Media Corporation has announced its decision to re-register for the television audience measurement system with the Broadcast Audience Research Council (BARC). 

 

In March 2022, Zee Media decided to opt out of BARC's ratings, for all its channels within the network.

 

However, Zee has decided to put its trust back into the measurement system. According to a statement, this move comes after constructive discussions with BARC, resulting in an agreement to share raw data on a timely basis. 

 

This development also aligns with the Ministry of Information and Broadcasting's recent approval of BARC's proposal to share respondent-level data (RLD) on a four-week rolling basis with broadcasters. 

 

Abhay Ojha, CEO, Zee Media Corporation, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers." 

 

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

18 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

19 hours ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

19 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.