Arati Rao
May 18, 2012

Zanita Kajiji to direct marketing and innovation at Diageo India

She will report to Abanti Sankaranarayanan, deputy managing director

Zanita Kajiji to direct marketing and innovation at Diageo India

Diageo India has appointed Zanita Kajiji as marketing and innovation director. She will report to Abanti Sankaranarayanan, deputy managing director.

Responding to Campaign India, James Thompson, chief marketing officer, Diageo Asia Pacific, said, "Zanita is a highly skilled and experienced marketing leader whose appointment signals Diageo’s commitment to and confidence in the India market. She brings a strong track record of delivery in Thailand and other markets in South-East Asia, as head of whisky, our core category in Asia-Pacific, and as director for new business development in the region. Her drive, flair and motivation skills will help lead our business in India to the next level."

Kajiji joined Diageo Moet Hennessy Thailand in 2003. She worked on Johnnie Walker and Benmore Scotch whisky in that market, and is credited with starting Diageo’s participation in the vodka category with Smirnoff. In 2009, she started handling spirits brands in other South East Asia (SEA) markets, including Johnnie Walker in Vietnam. Kajiji was appointed whisky category director for Asia Pacific in 2010, and worked closely with the India, SEA and Taiwan teams. Her most recent assignment was as marketing director, new growth opportunities for Asia Pacific.

Prior to joining Diageo, Kajiji spent eight years at Leo Burnett Thailand, last as brand strategy director.

Campaign India

Related Articles

Just Published

8 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

11 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry

12 hours ago

upGrad files trademark infringement suit against Scaler

The suit has been filed in the Delhi High Court as upGrad accused Scaler of using its brand name on Google Ads

15 hours ago

Live blog: News updates - week of 29 November

In the news: IOS Sports & Entertainment, One Life Studios, Pogo, St Botanica